Creative Lead, Copy (TV & Video)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, Financial Services, InsuranceIndustries

Requirements

Candidates should have 5-10 years of copywriting experience with a significant focus on video and TV advertising. A strong portfolio demonstrating direct response (DR) principles and brand-focused work is essential. Experience in fintech or similar industries, a proven ability to write compelling short-form video copy, collaborative spirit, excellent communication skills, and familiarity with the TV production process are highly valued.

Responsibilities

The Creative Lead, Copy will lead the conceptual development and execution of video and TV campaigns, including writing scripts for various formats and platforms like :15/:30 spots, YouTube, OTT, and paid social. They will also develop scripts for UGC, influencer collaborations, and podcast hosts. Responsibilities include collaborating with internal and external creative teams, stretching creative abilities across other channels as needed, writing persuasive copy with clear CTAs based on consumer research, ensuring a consistent brand voice, and optimizing creativity based on performance data.

Skills

Copywriting

Video advertising

TV advertising

Storytelling

Direct response marketing

Paid social media

Creative leadership

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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