[Remote] Creative Lead, Copy (TV & Video) at Ethos Life

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, Financial Services, InsuranceIndustries

Skills

Key technologies and capabilities for this role

CopywritingVideo advertisingTV advertisingStorytellingDirect response marketingPaid social mediaCreative leadership

Questions & Answers

Common questions about this position

What experience is required for the Creative Lead, Copy role?

The role requires experience as a strategic storyteller with a proven track record of writing impactful, results-driven copy, working both in an agency setting and on the client side, and a deep understanding of direct response (DR) principles.

What are the main responsibilities of this position?

Responsibilities include leading conceptual development and execution of video and TV campaigns, crafting scripts for various platforms like YouTube and paid social, developing UGC scripts and talking points, collaborating with teams and agencies, and using performance data to optimize creativity.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of candidate stands out for this Creative Lead role?

A strong candidate is a talented and dynamic creative leader with a passion for TV and video advertising, excelling at crafting compelling narratives, and bringing a unique perspective from agency and client-side experience.

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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