Barkley

Full-service marketing and advertising agency

Kansas City, Missouri, United States

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters
1964Year Founded
$5.1MTotal Funding
MERGERCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.
The merger with OKRP could result in operational inefficiencies and client conflicts.
Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.
The agency combines creativity with data-driven insights for modern consumer engagement.
Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.
The merger with OKRP creates one of the largest independent marketing firms in the U.S.
Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.