Binance

Creative Director - Brand Video Content

Remote

Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

Candidates should have 10+ years of experience in creative or content leadership roles, with a strong background in brand storytelling, editorial, or digital video. A sharp eye for narrative structure and messaging is essential, along with proven experience leading creative teams and overseeing multi-format content. Comfort in collaborating across verbal and visual creative development, production, editorial, and motion design functions is required. Experience in crypto, fintech, or technically complex sectors is a plus, and familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable.

Responsibilities

The Creative Director will lead the end-to-end storytelling and creative development of branded video content, from concept and scripting to visual execution. They will define editorial themes, narrative frameworks, and creative treatments across various video formats, ensuring alignment with messaging, tone, and brand visual identity. Responsibilities include collaborating with writers, designers, motion teams, producers, product marketing, comms, and regional teams, as well as external production partners, creators, and agencies. The role involves championing new storytelling formats, exploring emerging creative tools like 3D motion and AI, and refining the creative process. Additionally, the director will guide a lean team of creatives, maintain high standards for storytelling and design, and oversee the development of scripts, storyboards, treatments, and post-production outputs.

Skills

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters
2017Year Founded
$9.7MTotal Funding
SERIES_ACompany Stage
Crypto & Web3, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Competitive salary
Option to be paid in crypto
Health insurance
Flexible working hours
Remote work for many roles
Company sponsored holidays
Learning and development programs
Free language classes
Relocation support
International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.
Allegations of internal misconduct may lead to legal complications for Binance.
Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.
It is the largest crypto exchange by trade volume, serving over 166 million users.
Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.
Increased interest in Layer 2 solutions could boost Binance's trading volume.
Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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