Director, Product Marketing - Creative Cloud product releases at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Bachelor’s degree preferred OR 15+ years of Product marketing experience, with a focus on release marketing OR equivalent practical experience
Director-level management experience with a proven track record of business impact
8+ years of people management experience
Strong messaging capabilities and the skill to develop compelling product narratives
Strategic approach and ability to think creatively with new strategies and marketing approaches
Exceptional communication and presentation skills with senior leaders
Experience leading cross-functional projects with many teams to drive execution
Strong analytical skills and the ability to use data to find opportunities for process and execution

Responsibilities

Lead the team to develop and implement messaging and go-to-market strategies for Creative Cloud product launches
Collaborate with the Product Marketing teams to align messaging and GTM strategies
Craft and lead requirements, internal reviews, and conduct briefings with strategic partners across the organization
Build relationships with marketing and creative team leaders to bring marketing initiatives to life
Collaborate with product management partners to ensure the category product roadmap stays up to date
Drive adoption, improvement, and use of release marketing processes, templates, and standard practices
Maintain and centralize internal communications to keep teams informed about upcoming launches and roadmap
Drive measurement and internal reporting processes to showcase business impact from product releases

Skills

Product Marketing

Release Marketing

Messaging

GTM Strategies

People Management

Cross-Functional Collaboration

Analytical Skills

Presentation Skills

Strategic Planning

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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