[Remote] Senior Director, Product Marketing at Dandy

United States

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$232,000 – $290,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Dental, Biotechnology, HealthcareIndustries

Skills

Key technologies and capabilities for this role

Product MarketingMarket InsightsValue PropositionMessagingPricing StrategyPackaging StrategyB2B MarketingB2C MarketingGo-to-Market StrategyCustomer Needs AnalysisMarket AnalysisCompetitive AnalysisBrand StrategyMarketing Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Director, Product Marketing role?

The salary range is $232K - $290K.

Is this position remote?

Yes, the position is remote.

What are the key skills needed for this role?

Candidates need a strong desire to win and ability to move at pace, deep understanding of the dental market and customers, expertise in B2B marketing with B2C creativity and speed, and skills in market insights, messaging, pricing strategy, and team leadership.

What is the team structure like for Product Marketing at Dandy?

The Product Marketing team currently includes five product marketers, with two additional roles planned for 2025, and the Senior Director will oversee the entire team.

What makes a strong candidate for this Product Marketing leadership role?

Strong candidates have a desire to win and move quickly in a disruptive industry, can dive deep into the dental vertical to establish market vision, partner across Marketing, Sales, and Product teams, and build a high-impact team focused on simplifying complex ideas into revenue-driving strategies.

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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