Senior Director, Product Marketing

United States

Apply with AI Apply

$232,000 – $290,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Dental, Biotechnology, HealthcareIndustries

Requirements

Candidates should possess 12+ years of overall experience, with at least 6 years in product marketing, demonstrating success in launching products from inception to scale. A customer-obsessed, commercially minded, and strategic approach is essential, along with the ability to operate effectively in both strategic and hands-on capacities within a fast-paced environment. Experience as a leader with a track record of developing and retaining strong teams is also required.

Responsibilities

The Senior Director, Product Marketing will lead the product marketing team, understanding the market and customer deeply to anticipate changes and ensure Dandy's innovation serves evolving needs. This role involves owning market insights, value propositions, messaging, pricing, and packaging strategies, while navigating complexity with creativity and speed. Key responsibilities include partnering with executive leadership to identify growth vectors, integrating Product Marketing with Product and Go-To-Market teams, owning major launch planning and success, and shaping a culture focused on commercial impact, distilling complex ideas into simple messages, and driving revenue impact.

Skills

Product Marketing

Market Insights

Value Proposition

Messaging

Pricing Strategy

Packaging Strategy

B2B Marketing

B2C Marketing

Go-to-Market Strategy

Customer Needs Analysis

Market Analysis

Competitive Analysis

Brand Strategy

Marketing Strategy

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

Land your dream remote job 3x faster with AI

Try Jobo Free