Director, Product Marketing at Lakeside Software

Ann Arbor, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, ITIndustries

Requirements

10+ years of product marketing experience, including 3+ years in a leadership role
Deep domain knowledge of end-user computing, ITSM, endpoint management, observability, or similar enterprise IT segments
Exceptional written and verbal communication skills—able to distill technical capabilities into differentiated business value
Experience leading analyst relations (e.g., Gartner, Forrester, IDC)
Strong presentation design and storytelling capabilities
Demonstrated ability to interface with enterprise buyers, C-level stakeholders, and technical practitioners alike
Confident and engaging public speaker
Highly collaborative, detail-oriented, and comfortable working in a fast-paced, high-growth environment

Responsibilities

Develop and execute product marketing strategies that drive awareness, demand, and adoption of Lakeside’s platform across core IT personas
Craft compelling messaging and positioning rooted in differentiated technical value, especially in end-user computing, IT operations, and observability use cases
Lead analyst briefings and inquiries, manage Magic Quadrant, WAVE, and similar industry report submissions
Partner closely with product management, sales, and the broader marketing team to develop go-to-market plans for new features and capabilities
Create crisp, technical, and audience-specific content including decks, whitepapers, solution briefs, and web copy
Support public speaking engagements, webinars, and customer-facing events as a confident representative of Lakeside
Enable the field with targeted collateral and competitive battlecards that close deals and reduce sales cycles
Act as a voice of the customer and market to influence product roadmap decisions

Skills

Key technologies and capabilities for this role

Product MarketingEnd-User ComputingEUCObservabilityIT OperationsAnalyst RelationsMagic QuadrantGo-to-Market StrategyCompetitive StrategySales EnablementContent CreationWhitepapersSolution BriefsPublic SpeakingWebinars

Questions & Answers

Common questions about this position

What experience level is required for the Director of Product Marketing role?

The role requires 10+ years of product marketing experience, including 3+ years in a leadership role.

What key skills are needed for this position?

Candidates need deep domain knowledge of end-user computing, ITSM, endpoint management, or observability; exceptional written and verbal communication skills; experience leading analyst relations; strong presentation and storytelling capabilities; and confident public speaking.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of work environment can I expect at Lakeside Software?

The role involves working in a fast-paced, high-growth environment and requires being highly collaborative and detail-oriented.

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters

1997Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees