Director - Product Marketing

Lebanon, New Hampshire, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Recruitment Technology, Marketing Technology, Human ResourcesIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 8 years of experience in product marketing, with a focus on technology or SaaS products. Strong leadership skills and the ability to collaborate effectively with cross-functional teams are essential, along with experience in go-to-market strategy and product launches.

Responsibilities

The Director - Product Marketing will lead strategic partnerships with Product, Strategy, and Sales to drive go-to-market messaging and product launches, translating those messages into high-quality sales collateral and content. They will oversee the creation of case studies and testimonials, develop buyer personas and competitor matrices, mentor marketing team members, manage collateral asset lifecycle, and drive strategic collaboration with internal stakeholders. Additionally, the role involves assessing the effectiveness of marketing programs and tools, and maintaining a deep understanding of customer needs and challenges.

Skills

Product Marketing

Go-to-Market (GTM) Strategy

Messaging

Content Development

Sales Enablement

Cross-functional Leadership

Strategic Planning

Market Positioning

Sales Collateral Development

Storytelling

StepStone Group

Global private markets investment firm

About StepStone Group

StepStone Group manages a large amount of private capital, totaling over $91 billion, with around $24 billion in assets under management. The firm specializes in private markets, focusing on various investment strategies including private equity, infrastructure, real assets, real estate, and private debt. StepStone creates tailored investment portfolios for sophisticated investors by using a disciplined research approach that combines primary investments, secondary market purchases, and co-investments. This comprehensive strategy sets StepStone apart from competitors, as it emphasizes customization and thorough research to meet the specific needs of its clients. The goal of StepStone is to provide effective investment solutions that maximize returns for its clients.

New York City, New YorkHeadquarters

2007Year Founded

$8,091.2MTotal Funding

IPOCompany Stage

Venture Capital, Financial Services, Real EstateIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Retirement Plan

Mental Health Support

Paid Vacation

Wellness Program

Risks

AI-powered investment platforms may challenge StepStone's traditional strategies.

StepStone's cybersecurity involvement may increase exposure to cyber threats.

Shift towards AI-native platforms requires StepStone to adapt investment strategies.

Differentiation

StepStone Group offers customized exposure to private real estate investments.

The firm manages over US$91 billion in private capital allocations globally.

StepStone integrates primaries, secondaries, and co-investments in its portfolio strategies.

Upsides

Growing interest in AI solutions can enhance StepStone's investment strategies.

AI-driven risk management trends offer new opportunities for StepStone's portfolio.

Expansion in cybersecurity intelligence can improve StepStone's security measures.

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