Job Description: Director of Product Marketing

Position Overview

• Location Type: Hybrid
• Job Type: Full-Time
• Salary: Not provided

Writer is seeking a dynamic and experienced Director of Product Marketing to lead product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches.

Requirements

• Education:
  • Bachelor’s degree in marketing, business administration, or related field.
  • Master’s degree preferred.
• Experience:
  • 8+ years of experience in product marketing or related field.
  • At least 5 years in a leadership role.
• Skills:
  • Proven experience in market analysis, marketing strategy, and product management.
  • Strong understanding of the product lifecycle and marketing strategies from concept to launch.
  • Excellent leadership and communication skills.
  • Strong analytical skills and data-driven thinking.
  • Experience in digital marketing techniques (SEO, PPC, social media marketing, and content marketing).
  • Creative thinker with a vision.
  • Attention to detail and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute innovative marketing strategies to enhance product visibility and adoption.
• Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies.
• Collaborate with the product management team to align on product development and roadmap based on market and customer insights.
• Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process.
• Conduct market research to identify trends and customer needs to inform product strategies.
• Analyze market data to develop marketing strategies, understand the competitive landscape, and identify opportunities for growth.
• Manage cross-functional implementation of product marketing plans, working closely with teams across the company (including sales, marketing, product development, and customer service).
• Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement.
• Foster a culture of success and ongoing business and goal achievement.

Application Instructions

• Not provided

Company Information

• Benefits & Perks (US Full-time employees):
  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (12 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends for: Home office setup, cell phone, internet
  • Wellness programs (details not provided)