Director, product marketing

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Product ManagementIndustries

Job Description: Director of Product Marketing

Position Overview

Location Type: Hybrid
Job Type: Full-Time
Salary: Not provided

Writer is seeking a dynamic and experienced Director of Product Marketing to lead product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches.

Requirements

Education:
- Bachelor’s degree in marketing, business administration, or related field.
- Master’s degree preferred.
Experience:
- 8+ years of experience in product marketing or related field.
- At least 5 years in a leadership role.
Skills:
- Proven experience in market analysis, marketing strategy, and product management.
- Strong understanding of the product lifecycle and marketing strategies from concept to launch.
- Excellent leadership and communication skills.
- Strong analytical skills and data-driven thinking.
- Experience in digital marketing techniques (SEO, PPC, social media marketing, and content marketing).
- Creative thinker with a vision.
- Attention to detail and the ability to manage multiple projects simultaneously.

Responsibilities

Develop and execute innovative marketing strategies to enhance product visibility and adoption.
Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies.
Collaborate with the product management team to align on product development and roadmap based on market and customer insights.
Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process.
Conduct market research to identify trends and customer needs to inform product strategies.
Analyze market data to develop marketing strategies, understand the competitive landscape, and identify opportunities for growth.
Manage cross-functional implementation of product marketing plans, working closely with teams across the company (including sales, marketing, product development, and customer service).
Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement.
Foster a culture of success and ongoing business and goal achievement.

Application Instructions

Not provided

Writer

AI platform for business process optimization

About Writer

Writer.com provides a platform that uses artificial intelligence to enhance business processes for various clients, including major companies. The platform integrates Large Language Models (LLMs), Natural Language Processing (NLP), and Machine Learning (ML) to tailor AI solutions to a client's specific brand and knowledge. LLMs generate human-like text, NLP helps computers understand human language, and ML enables learning from data. Writer's platform is built on secure, enterprise-grade LLMs called Palmyra, which are designed to be open and transparent, ensuring that client data is never used for training. This allows clients to self-host the models, giving them control and visibility over their data. The platform assists businesses in speeding up processes and generating customized outputs, such as summaries and insights, while adhering to legal and brand guidelines. Writer.com operates on a subscription-based model, where clients pay a recurring fee for access to its features.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$317.1MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees