Director, Product Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Customer Engagement Solutions, SaaS, BiotechnologyIndustries

Requirements

Candidates should have 8+ years of product marketing experience, including at least 3 years in a senior leadership or strategic individual contributor role. Proven experience in B2B SaaS or developer tools companies, preferably with Product Led Growth models, is required. Experience building and scaling product marketing teams or driving the function strategically is necessary, along with deep expertise in go-to-market strategy, product launches, and cross-functional project management.

Responsibilities

The Director of Product Marketing will develop and execute the overall product marketing vision, owning end-to-end product launch strategy and execution. Responsibilities include crafting compelling messaging and positioning, leading competitive intelligence and market analysis, and collaborating with cross-functional teams to align priorities and optimize demand generation. The role also involves driving improvements in customer acquisition, product adoption, retention, and expansion revenue, establishing market positioning through content and partnerships, and establishing frameworks for measuring product marketing effectiveness.

Skills

Product Marketing

Customer Engagement

Go-to-Market Strategy

Positioning

Messaging

Market Research

Competitive Analysis

Cross-functional Collaboration

Leadership

OneSignal

Customer engagement through push notifications

About OneSignal

OneSignal offers a platform for customer engagement through push notifications, helping businesses connect with their customers via mobile and web notifications. It operates on a freemium model, providing basic services for free and charging for premium features like machine learning for message optimization and detailed analytics. The platform is user-friendly, allowing setup in about 15 minutes and capable of sending billions of notifications daily, including behavior-based triggers. OneSignal stands out with its open-source SDKs and accessible API, aiming to empower businesses to engage their customers effectively.

San Mateo, CaliforniaHeadquarters

2014Year Founded

$81.7MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Consumer SoftwareIndustries

51-200Employees

Benefits

Remote-first collaboration

Focus time

Flexible vacation

Health, dental, & life

Home office & wellness stipend

Learning & development stipend

Fun offsites

Sweet swag

Risks

Increased competition from market leaders like Airship and CleverTap threatens market share.

Dependency on ActiveCampaign integration poses operational risks.

Freemium model may limit revenue growth if premium conversion rates are low.

Differentiation

OneSignal offers a seamless multi-channel messaging experience for customer engagement.

The platform uses machine learning to optimize message delivery times and personalization.

OneSignal's open-source SDKs and API accessibility appeal to developers.

Upsides

Growing demand for personalized engagement solutions boosts OneSignal's market potential.

Integration with ActiveCampaign enhances OneSignal's push notification capabilities.

SOC 2 Type II and HIPAA compliance strengthen OneSignal's security credentials.

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