Head of Product Design, Consumer
Ethos LifeFull Time
Expert & Leadership (9+ years)
Candidates should possess 10+ years of experience in product marketing, with at least 5 years of experience working in hardware, particularly in consumer electronics, wearables, or devices. They must have a portfolio showcasing successful launch and go-to-market strategies for both physical and digital products. Strong communication skills, both written and verbal, are essential, along with the ability to translate complex information into clear and concise messaging. Furthermore, candidates should demonstrate a visual communication proficiency, including the ability to create compelling decks, slides, and one-pagers. Experience managing and mentoring a team of product marketers, a highly organized approach, and a deep understanding of the product lifecycle are also required. Strong cross-functional instincts and the ability to drive clarity and consensus in a matrixed organization are highly valued.
The Director of Product Marketing will lead a team of product marketers responsible for launching, positioning, and growing Oura’s hardware and software experiences. They will be accountable for developing compelling messaging and positioning, creating multi-tasking capabilities across various products and projects, integrating narratives, and building one-pagers and briefs. This role involves collaborating closely with product management, brand marketing, creative teams, retail, and communications to shape product roadmaps and launch strategies. The Director will also partner with sales and customer experience teams to ensure product stories resonate across all touchpoints, track market trends, and customer needs, and advocate for the customer while bringing insight and discipline to decision-making.
Wearable health monitoring smart ring
Oura offers a smart ring that tracks various health metrics, including sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to collect data, which is then analyzed and displayed through a mobile app, providing users with insights to improve their health and lifestyle. Unlike many competitors, Oura focuses on a direct-to-consumer model, selling its rings through its website and collaborating with sports teams and health institutions for additional partnerships. The goal of Oura is to help users, including athletes and those with health conditions, optimize their health through data-driven insights.