Director of Product Marketing

Job Overview

• Salary: $165,000-$206,000
• Location Type: Remote
• Employment Type:

About Oura

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

Role Description

We’re looking for a Director of Product Marketing with deep hardware experience to lead the function at Oura and grow a high-performing team focused on driving go-to-market strategy, customer insights, positioning, and product storytelling. This is a pivotal role at the intersection of product, marketing, and customer experience—and perfect for someone who thrives in fast-moving environments and knows how to bring clarity and momentum to complexity.

What You Will Do

• Lead a team of product marketers responsible for launching, positioning, and growing our hardware and software experiences (one to be hired by this person when they start)
• Own the development of crisp, compelling messaging and positioning that translates complex technology into customer-first narratives
• Be responsible for multi-tasking on a broad range of products/projects, differing in scope and scale – integrating individual project narratives into a cohesive framework
• Build one-pagers, crisp slides, and briefs that bring ideas to life visually and persuasively—this is not a “nice to have,” it’s a key strength
• Collaborate closely with product management, brand / integrated marketing, creative, retail, and comms to shape product roadmaps, launch strategies, and customer education
• Partner with sales and CX to ensure product stories land across all touchpoints
• Roll up your sleeves and drive clarity in a fast-paced, highly cross-functional environment—managing inputs from many teams while keeping your team focused and calm
• Be a thought partner to leadership and an advocate for the customer, bringing insight and discipline to decision-making
• Track market trends, customer needs, and competitive dynamics to ensure our positioning is differentiated and relevant

Requirements

We would love to have you on our team if you have:

• 10+ years of experience in product marketing, with at least 5 years working in hardware (consumer electronics, wearables, devices, etc.)
• A portfolio of standout launch and GTM work—ideally across both physical and digital products
• Exceptional communication skills, both written and verbal—you can translate nuance into clarity, and complexity into simplicity
• A strong visual communicator: you’re the person who builds tight decks, clean slides, and memorable one-pagers that move ideas forward
• Experience managing and mentoring a talented team of product marketers
• A highly organized and level-headed approach, even when juggling multiple moving pieces and stakeholders
• A deep understanding of the product lifecycle, from early research and positioning to post-launch growth
• Strong cross-functional instincts—you know how to influence without authority and align stakeholders around shared outcomes. Driving clarity and consensus in a matrixed organization is a critical part of this role.

Nice to Have

• Experience working on both B2C and B2B2C products
• Comfort navigating ambiguous and evolving strategies in a scaling company
• A passion for health, wellness, or human performance

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and par