Oura

Director of Product Marketing

New York, New York, United States

$165,000 – $206,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Electronics, Health & WellnessIndustries

Requirements

Candidates should possess 10+ years of experience in product marketing, with at least 5 years of experience working in hardware, particularly in consumer electronics, wearables, or devices. They must have a portfolio showcasing successful launch and go-to-market strategies for both physical and digital products. Strong communication skills, both written and verbal, are essential, along with the ability to translate complex information into clear and concise messaging. Furthermore, candidates should demonstrate a visual communication proficiency, including the ability to create compelling decks, slides, and one-pagers. Experience managing and mentoring a team of product marketers, a highly organized approach, and a deep understanding of the product lifecycle are also required. Strong cross-functional instincts and the ability to drive clarity and consensus in a matrixed organization are highly valued.

Responsibilities

The Director of Product Marketing will lead a team of product marketers responsible for launching, positioning, and growing Oura’s hardware and software experiences. They will be accountable for developing compelling messaging and positioning, creating multi-tasking capabilities across various products and projects, integrating narratives, and building one-pagers and briefs. This role involves collaborating closely with product management, brand marketing, creative teams, retail, and communications to shape product roadmaps and launch strategies. The Director will also partner with sales and customer experience teams to ensure product stories resonate across all touchpoints, track market trends, and customer needs, and advocate for the customer while bringing insight and discipline to decision-making.

Skills

Hardware
Product Marketing
Go-to-Market Strategy
Customer Insights
Positioning
Product Storytelling
Messaging
Cross-Functional Collaboration
Product Management
Creative Development
Customer Education
Project Management

Oura

Wearable health monitoring smart ring

About Oura

Oura offers a smart ring that tracks various health metrics, including sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to collect data, which is then analyzed and displayed through a mobile app, providing users with insights to improve their health and lifestyle. Unlike many competitors, Oura focuses on a direct-to-consumer model, selling its rings through its website and collaborating with sports teams and health institutions for additional partnerships. The goal of Oura is to help users, including athletes and those with health conditions, optimize their health through data-driven insights.

Oulu, FinlandHeadquarters
2013Year Founded
$344.1MTotal Funding
SERIES_DCompany Stage
Biotechnology, HealthcareIndustries
501-1,000Employees

Benefits

Competitive salary & equity packages
Health, dental, financial, & vision insurance
Wellness & mental health benefits
$300 per month health improvement related stipend
Flexible working hours
An Oura Ring of your own
Employee discount for friends & family
20 days of PTO

Risks

Increased competition from Samsung and Huami may pressure Oura's market share.
Criticism of cumbersome interfaces could lead users to competitors like VIV Health.
High valuation may lead to investor pressure for rapid growth, risking strategic missteps.

Differentiation

Oura's smart ring tracks over 20 biometrics, offering comprehensive health insights.
The ring's seamless wearability and precise monitoring set it apart in the market.
Oura's partnerships with sports teams validate its utility and accuracy for athletes.

Upsides

Oura raised $550M, boosting its valuation to $5.2 billion in 2024.
Integration with AI-driven insights could enhance personalized health recommendations.
Strategic partnerships with Dexcom and Essence Healthcare expand market reach into healthcare.

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