Senior Product Marketing Manager
ConnectWise- Full Time
- Senior (5 to 8 years)
Candidates should possess 7+ years of experience in product marketing, with a minimum of 2 years in a leadership role, demonstrating deep expertise with core product marketing frameworks such as tiering, launch planning, positioning, segmentation, personas, and the buyer journey. Strong storytelling skills are required, along with experience in pricing and packaging strategy, and a track record of driving strategic growth initiatives.
As the Director of Product Marketing, you will lead product marketing strategy across the full product lifecycle, including market research, positioning, launch execution, and customer adoption. You will craft clear messaging, drive go-to-market execution, partner with product management to inform the roadmap, manage a product marketing team, and collaborate with cross-functional teams to ensure consistent messaging and impactful results. Furthermore, you will leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives, utilizing AI tools and emerging technologies to enhance productivity and scale impact.
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