Director, Product Marketing

Position Overview

• Location Type:
• Job Type: Full time
• Salary:

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What’s cool about this job? WP Engine is committed to expanding our SaaS-based products, driving market growth, and exploring strategic investments, including M&A opportunities. This role presents a unique opportunity to shape the future of our product portfolio and drive impactful market expansion efforts that fuel our growth.

As the Director of Product Marketing, you will lead our go-to-market efforts and drive product success from concept to adoption. This role is ideal for a world-class storyteller and product marketing leader who thrives in cross-functional environments, loves digging into customer insights, and knows how to turn complex ideas into simple, compelling narratives.

In this role, you’ll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. You’ll use proven product marketing frameworks and tools, lead a small high-performing team, and collaborate closely with our other Director-level peers across product, marketing, and sales.

We’re especially excited about someone who is experimenting with or actively using AI to increase productivity and scale their impact.

You’ll be at the forefront of transforming our product offerings into market leaders while driving revenue, customer acquisition, and business growth through strategic marketing initiatives.

Responsibilities

• Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption.
• Craft clear, differentiated messaging and positioning that resonates with our core audiences and supports sales, customer success, and brand goals.
• Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development.
• Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why.
• Own pricing and packaging recommendations for your products.
• Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning.
• Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results.
• Collaborate cross-functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution.
• Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities.
• Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives. Use data-driven insights to adjust strategies and ensure business outcomes are achieved.

Requirements

• 7+ years of experience in product marketing, with at least 2 years in a leadership role.
• Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.).
• A master storyteller who can distill complexity into clarity—and make people care.
• Strong experience in pricing and packaging strategy.
• Experience in driving strategic growth initiatives, including identi