WP Engine

Director, Product Marketing

Ireland

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries

Requirements

Candidates should possess 7+ years of experience in product marketing, with a minimum of 2 years in a leadership role, demonstrating deep expertise with core product marketing frameworks such as tiering, launch planning, positioning, segmentation, personas, and the buyer journey. Strong storytelling skills are required, along with experience in pricing and packaging strategy, and a track record of driving strategic growth initiatives.

Responsibilities

As the Director of Product Marketing, you will lead product marketing strategy across the full product lifecycle, including market research, positioning, launch execution, and customer adoption. You will craft clear messaging, drive go-to-market execution, partner with product management to inform the roadmap, manage a product marketing team, and collaborate with cross-functional teams to ensure consistent messaging and impactful results. Furthermore, you will leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives, utilizing AI tools and emerging technologies to enhance productivity and scale impact.

Skills

Product Marketing
Go-to-Market Strategy
Customer Insights
Narrative Development
Product Lifecycle Management
Market Research
Team Leadership
AI/Automation

WP Engine

Provides fully-managed WordPress hosting services

About WP Engine

WP Engine offers WordPress hosting services that manage all technical aspects of running a WordPress site, allowing clients to focus on their core business. They provide various subscription plans starting at $15 per month and have a WordPress Agency Partner Program for agencies to manage multiple clients. A standout feature is the Page Speed Boost service, which enhances website load times and performance. WP Engine's goal is to be a reliable partner for WordPress hosting by combining hosting, performance optimization, and development tools.

Key Metrics

Austin, TexasHeadquarters
2010Year Founded
$282.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Company Stock Options
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Fertility Treatment Support
Health Savings Account/Flexible Spending Account
401(k) Company Match
Disability Insurance
Paid Family and Caregiver’s Leave
Employee Assistance Program
Unlimited Paid Time Off
Home Office Stipend
Hybrid Work Options
Wellness Program
Mental Health Support
Pet Insurance
Professional Development Budget

Risks

Legal battle with Automattic may cause financial and reputational damage.
Ban from WordPress.org limits access to essential WordPress resources.
Criticism from Matt Mullenweg could lead to a loss of customers.

Differentiation

WP Engine offers specialized platforms for Managed and Headless WordPress solutions.
The company provides developer-centric tools like Local and Advanced Custom Fields.
WP Engine's Page Speed Boost enhances website performance and search engine rankings.

Upsides

Growing demand for headless CMS solutions boosts WP Engine's market potential.
AI-driven optimization tools create opportunities for enhanced performance features.
Remote work trends increase the need for secure web hosting solutions.

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