Director, Patient Growth Marketing

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should have over 10 years of experience in performance and growth marketing, with at least 3 years in a leadership role at high-growth B2C tech companies. Deep expertise in paid digital channels (SEM, Social, Affiliates), SEO, and conversion rate optimization is required. The ideal candidate is data-driven, thrives in fast-paced environments, and has experience building and coaching growth teams.

Responsibilities

The Director of Patient Growth Marketing will own and scale the B2C patient acquisition engine across paid and owned channels. This includes defining and executing the marketing roadmap, identifying new growth channels, and collaborating with cross-functional teams to optimize the patient funnel. The role involves building marketing infrastructure for performance measurement, serving as a strategic thought partner to executive leaders, and managing a high-performing growth marketing team.

Skills

Patient Growth Marketing

B2C Marketing

Demand Generation

Paid Channels

Owned Channels

Marketing Strategy

Marketing Execution

Team Leadership

Cross-functional Collaboration

Marketing Programs

Patient Acquisition

Analytical Rigor

Operational Excellence

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees