Senior Director / Director of Product Marketing

Salary: Not Specified Location Type: Not Specified Employment Type: Not Specified

POWER A WORLD OF TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust. Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

About Incode

Incode is a Series B unicorn ($1.25 B valuation) rewriting how the world proves identity. Our AI-powered platform lets leading banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers such as Citi, AirBnB, Block, Chime, Sixt, and TikTok rely on Incode to power their identity verification and security. Recently named a leader in the Gartner® Magic Quadrant™ for Identity Verification, we’re scaling fast—and we need a product-marketing leader who can turn breakthrough technology into a category-defining narrative.

The Impact You’ll Make

As our Senior Director / Director of Product Marketing, you will be the architect of Incode’s market voice. You’ll craft the positioning and story that sets the industry agenda, mobilize teams to execute flawless launches, and equip our field to win every deal—from first pitch to renewal. Your work will shape not just what we say but how the world thinks about identity, trust, and AI-driven security. You will report to the CMO and be a critical member of the marketing leadership team.

What You’ll Own & Drive

• Category Narrative & Positioning: Define and evangelize a bold, differentiated story that elevates Incode above every alternative.
• Go-to-Market Strategy: Translate product vision into launch plans, pricing, packaging, and demand-gen programs that accelerate adoption and revenue.
• Competitive Intelligence: Anticipate market moves, weaponize insights, and coach sellers to close with confidence.
• Content that Converts: Work with the content and creative teams on the creation of high-impact assets—web, video, customer stories, field tools—that move prospects from awareness to advocacy.
• Full-Funnel Enablement: Partner with Sales, CS, and Partners to deliver training and playbooks that turn every touchpoint into a trust-building moment.
• Voice of Customer & Market: Channel buyer pain points and data-driven insights back into product strategy and roadmap decisions. Help define customer stories to build credibility in the market.
• Metrics that Matter: Define and track KPIs for launches, pipeline, win rates, and brand preference—making results visible, repeatable, and scalable.
• Team Leadership: Recruit, mentor, and inspire a world-class product-marketing organization that operates with founder-level ownership and creativity.

The Qualities That Set You Apart

• Master Storyteller: You distill complex AI and security concepts into narratives that spark emotion and action.
• Strategic Growth Driver: You’ve taken enterprise SaaS products from launch to hyper-scale, owning ARR and market-share outcomes.
• Data-Fluent & Customer-Obsessed: You marry quantitative rigor with deep empathy for buyers, turning insights into breakthrough messaging.
• Cross-Functional Dynamo: Equally credible in boardrooms, brainstorms, and field kickoffs—aligning stakeholders around a single GTM vision.
• Servant-Leader Mentor: You build high-trust teams, celebrate diversity, and coach talent to peak performance.
• Relentlessly Curious: You track market signals, emerging tech, and regulatory shifts—then turn insights into actionable strategies.