Director of Product Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Identity Solutions, Fintech, Cybersecurity, SaaSIndustries

Requirements

The Director of Product Marketing should possess a Master's degree in Marketing, Business, or a related field, and have a proven track record of driving growth for enterprise SaaS products, with experience taking products from launch to hyper-scale and owning ARR and market-share outcomes. Strong analytical skills and a customer-obsessed mindset are essential, along with the ability to translate complex concepts into compelling narratives and effectively communicate across various audiences.

Responsibilities

As the Director of Product Marketing, you will be responsible for defining and evangelizing Incode’s market voice, crafting go-to-market strategies, conducting competitive intelligence, creating content that converts, enabling sales and customer success teams, acting as the voice of the customer and market, defining and tracking key performance indicators, and leading a world-class product-marketing organization with founder-level ownership and creativity.

Skills

Product Marketing

Category Narrative

Positioning

Storytelling

Go-to-Market Strategy

Product Launches

Identity Verification

Security

Market Voice

Field Enablement

Incode Technologies

Identity verification and authentication platform

About Incode Technologies

Incode provides an identity verification and authentication platform that helps businesses identify legitimate users and prevent fraud. The platform uses an AI-driven, fully automated system to offer quick and seamless verification for genuine users, while also providing tools to re-engage customers and boost conversions. Incode's technology includes advanced features like deepfake detection and deterministic identity checks, making it effective against sophisticated fraud attempts. Their Verify solution is designed for enterprises to manage customer verifications throughout the user journey, while Incode Workforce uses facial biometrics for employee authentication to safeguard critical interactions. Additionally, Incode Age Assurance assists companies in adhering to age-related regulations. The goal of Incode is to enable businesses to achieve their security and compliance objectives, allowing them to concentrate on growth.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$250.1MTotal Funding

SERIES_BCompany Stage

Government & Public Sector, Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Meaningful Equity

Flexible Work Hours

Unlimited Paid Time Off

Wellness Program

401(k) Retirement Plan

Risks

Emerging startups in biometric identity verification could erode Incode's market share.

Rapid advancement of deepfake technology threatens Incode's facial recognition systems.

Privacy concerns and regulatory scrutiny could impact Incode's operations and compliance costs.

Differentiation

Incode is a leader in enterprise-grade facial recognition, recognized by the US Government.

Incode's AI-first, fully automated system offers low friction and instant verification.

Incode's Verify solution provides comprehensive customer verifications from account creation to ongoing authentications.

Upsides

Incode's acquisition of MetaMap enhances its identity verification services and market share.

Partnership with Okta positions Incode as a leader in innovative security solutions.

Recognition by NIST boosts Incode's credibility in age estimation and verification.

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