Oura

Wearable health monitoring smart ring

Oulu, North Ostrobothnia, Finland

About Oura

Oura offers a smart ring that tracks various health metrics, including sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to collect data, which is then analyzed and displayed through a mobile app, providing users with insights to improve their health and lifestyle. Unlike many competitors, Oura focuses on a direct-to-consumer model, selling its rings through its website and collaborating with sports teams and health institutions for additional partnerships. The goal of Oura is to help users, including athletes and those with health conditions, optimize their health through data-driven insights.

Oulu, FinlandHeadquarters
2013Year Founded
$344.1MTotal Funding
SERIES_DCompany Stage
Biotechnology, HealthcareIndustries
501-1,000Employees

Benefits

Competitive salary & equity packages
Health, dental, financial, & vision insurance
Wellness & mental health benefits
$300 per month health improvement related stipend
Flexible working hours
An Oura Ring of your own
Employee discount for friends & family
20 days of PTO

Risks

Increased competition from Samsung and Huami may pressure Oura's market share.
Criticism of cumbersome interfaces could lead users to competitors like VIV Health.
High valuation may lead to investor pressure for rapid growth, risking strategic missteps.

Differentiation

Oura's smart ring tracks over 20 biometrics, offering comprehensive health insights.
The ring's seamless wearability and precise monitoring set it apart in the market.
Oura's partnerships with sports teams validate its utility and accuracy for athletes.

Upsides

Oura raised $550M, boosting its valuation to $5.2 billion in 2024.
Integration with AI-driven insights could enhance personalized health recommendations.
Strategic partnerships with Dexcom and Essence Healthcare expand market reach into healthcare.