Director of Product Marketing

Employment Type: [Not Specified] Location Type: Hybrid Salary: [Not Specified]

Company Overview

Double Good's mission is to create joy through our award-winning popcorn and an easy-to-use fundraising platform that empowers youth sports and activities. We also create joy through our Kids Foundation, hosting events for children with special needs. Featured on the Today Show, Double Good has a strong social mission and has experienced 40% year-over-year growth.

Position Overview

Double Good is seeking a Director of Product Marketing to build and lead the Product Marketing organization from the ground up. This is a strategic, hands-on role for an experienced product marketer in a fast-paced consumer tech startup environment. You will be responsible for developing positioning, crafting messaging, enabling go-to-market strategies, and driving user adoption.

Responsibilities

• Develop product positioning, messaging, and value propositions for all consumer-facing offerings.
• Translate product features into compelling consumer benefits across various channels.
• Lead go-to-market (GTM) strategy for new product features and launches.
• Leverage and partner with consumer research to understand users and inform marketing strategies.
• Partner with Product and Design teams to influence roadmap and user experience.
• Build and maintain competitive intelligence to guide positioning and differentiation.
• Collaborate with Growth and Lifecycle teams to optimize acquisition, retention, and engagement.
• Enable internal teams with product narratives, training, and messaging frameworks.
• Create scalable systems for product launch tiering and support.
• Contribute to the full product journey: research, positioning, naming, competitive analysis, feature refinement, messaging, launch, and adoption/growth strategy.

Requirements & Skills

Education

• Bachelors degree required.

Work Experience

• 6–8+ years of marketing experience.
• At least 3+ years in product marketing roles.
• At least 1+ year managing Product Marketing Managers.
• Experience at fast-growing B2C tech startups is required.
• Proven success in launching and growing adoption of product features.
• Experience in zero-to-one or early-stage company environments strongly preferred.
• Experience across a more established Product Marketing organization is a plus.
• Experience in marketplaces, fundraising, and youth-centric brands is a plus.

Valued Skills

• Exceptional storytelling and communication skills (clear, concise, audience-driven).
• Strategic thinker with operational agility.
• Deep understanding of consumer behavior, customer journeys, and segmentation.
• Full scope of GTM experience (ideation, roadmapping, launch planning, post-launch analysis).
• Skilled in cross-functional collaboration and influencing peers and leadership.
• Highly organized with excellent prioritization skills in ambiguous environments.
• Strong analytical orientation and data-driven decision-making.
• Self-starter with a founder mentality (owning narrative and results).

Location

This is a hybrid role, requiring onsite presence every Thursday at our downtown Chicago office, and as needed at our Burr Ridge and Elmhurst locations.

Company Culture

Double Good is committed to creating a place people love to be a part of, where employees can discover and practice unique skill sets, contribute, and do their best work.

Equal Pay Disclosure

We are on a mission to create more joy in people's lives, which includes our internal employees.