[Remote] Sr. Director, Marketplace Experience Marketing at Upwork

The Senior Director will lead teams responsible for product marketing touchpoints across the self-serve marketplace, owning and optimizing the full customer journey from registration to engagement through product marketing, lifecycle activation, and feature adoption. This includes defining the marketplace experience vision, leading go-to-market and lifecycle strategies, and owning product marketing across onboarding, in-product messaging, lifecycle campaigns, and feature launches. The role involves leading lifecycle marketing across channels for both clients and freelancers, defining messaging calendars, and collaborating with brand, creative, and product teams. Responsibilities also include driving strategic planning for go-to-market initiatives, operationalizing growth execution by translating goals into roadmaps and funnel programs, improving funnel health by defining and tracking KPIs, championing customer-centricity by bridging customer feedback with product leaders, and enabling executive clarity through clear narratives on funnel impact and experience improvements.