Director of Marketing at Analytic Partners

Miami, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Analytics, B2B ServicesIndustries

Requirements

10+ years of professional marketing experience, with a strong focus on marketing, content development and lead generation for B2B organizations in technology, SaaS, or consulting services industry
Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
Proven experience in running successful multi-channel marketing campaigns and driving revenue through targeted marketing efforts through email, SEM, paid advertising, ABM, and content marketing
Strong understanding of technology consulting or SaaS space with the ability to communicate complex service offerings in a clear, compelling way
Demonstrated success in lead generation, sales funnel optimization, and campaign management
Demonstrated experience in product marketing and sales enablement
Proven history in a technology or B2B services industry with expertise in field marketing, digital marketing, brand management and product marketing
Dynamic, “can-do” leader ready to roll up their sleeves, drive impactful initiatives, enhance team efficiency, and deliver meaningful results

Responsibilities

Develop and execute comprehensive marketing programs focused on building the company's brand presence, generating qualified leads, and driving revenue through targeted ABM campaigns
Partner with the VP of Marketing to design and execute comprehensive marketing campaigns that align with the company's sales objectives and growth goals
Track, analyze and report on campaign effectiveness, making data-driven recommendations for improvement
Partner with head of demand generation, sales, and customer engagement teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address the target market’s needs
Lead field marketing and content development programs that enhance Analytic Partners' brand identity and voice, ensuring strong differentiation in the marketplace through strategic messaging and content marketing strategies, including whitepapers, articles, case studies and paid/earned thought leadership pieces
Ensure marketing maintains a leading voice of influence in strategic decision-making
Work cross-functionally to implement cohesive strategies and hold teams accountable for ongoing improvement
Provide mentorship and foster a collaborative environment to maximize impact
Define marketing goals and establish mechanisms to evaluate impact on revenue, brand perception, and success metrics
Balance short-term demands with long-term strategic growth and ensure alignment with overall business priorities
Collaborate closely with demand generation, sales, and customer engagement teams to deliver high-impact marketing campaigns to potential customers in need of a marketing measurement solution

Skills

ABM

Field Marketing

Digital Marketing

Brand Management

Product Marketing

Demand Generation

Campaign Analytics

Marketing Strategy

Analytic Partners

Provides marketing analytics and consulting services

About Analytic Partners

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their products work by utilizing advanced analytics to evaluate marketing effectiveness and revenue performance, allowing clients to optimize their marketing strategies. Unlike many competitors, Analytic Partners combines consulting with software solutions, generating revenue through service fees and software subscriptions. The goal of Analytic Partners is to enhance marketing efficiency and deliver a strong return on investment for their clients.

New York City, New YorkHeadquarters

2000Year Founded

PRIVATE_EQUITYCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Integration challenges from Analyx and Magic Numbers acquisitions may cause operational inefficiencies.

Data privacy regulations in Europe could increase compliance costs and constraints.

Economic instability in Europe may affect the performance of newly acquired entities.

Differentiation

Analytic Partners leverages adaptive modeling to enhance marketing ROI and customer engagement.

The company offers Commercial Analytics for a holistic view of strategic decision-making.

Recent acquisitions in Europe expand their analytics capabilities and market presence.

Upsides

Recognition as a leader in Gartner's Magic Quadrant boosts credibility and market positioning.

Partnership with Visa enhances analytics solutions for retail and brand growth.

Growing demand for real-time analytics supports Analytic Partners' innovative offerings.

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