Director of Growth Marketing (Hybrid) at Homebase

Toronto, Ontario, Canada

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$184,400 – $216,900Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments
Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred
Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results
Demonstrated success launching and optimizing new channels and building integrated growth programs
Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption
Expert in performance analysis and rapid strategic pivots based on data insights
Track record of hitting aggressive growth targets in competitive markets

Responsibilities

Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile
Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth
Optimize key metrics like CAC, payback period, ROAS, and conversion rates
Build a culture of rapid experimentation across web and campaign surfaces
Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently
Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO
Foster a performance-driven, collaborative culture
Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days

Skills

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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