Director of Digital & Social Media

Employment Type: Full-time Location Type: Remote Salary: Not specified

Position Overview

Common App, a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process, is seeking an experienced social media professional to join its mission-driven team. This role is ideal for someone passionate about higher education and eager to make a positive impact on the college admissions process by helping students forge their path to a better future. The Director of Digital & Social Media will drive a strategic, mission-driven, and data-informed digital presence that elevates Common App’s brand visibility, audience engagement, and leadership role in the higher education landscape.

Responsibilities

• Oversee website strategy, social media channels, strategic content development, search engine optimization (SEO), paid social, digital campaigns, and performance analysis.
• Lead a small team of Digital and Social Media Specialists.
• Collaborate closely with partners across the organization, including Product Strategy and Constituent Engagement.
• Provide visionary leadership with expertise in audience segmentation, digital marketing innovation, data analysis, and social media engagement.
• Ensure that digital and social strategies clearly advance the organization’s overall strategic priorities.

Requirements

• Candidates must live in the United States.
• Willingness to travel to attend twice-annual Common App Retreats.
• Bachelor’s degree in Marketing, Communications, or Business.
• 8-10 years of experience in strategic communications or marketing; or an equivalent combination of education and experience.
• 6-8 years of experience leading high-performing teams.
• Proficiency with backend advertising platforms (Meta Ad Manager, LinkedIn Ad Manager, TikTok Ad Manager), with the ability to set up, manage, and optimize paid campaigns directly.
• Deep knowledge of trends in digital and social media, including unique channel uses, content types, and audience preferences.
• Proven ability to drive measurable improvements in digital and social media platforms.
• Ability to lead, motivate, and manage a team effectively.
• Ability to track, analyze, and interpret social media data to inform decision-making.
• Ability to develop engaging and innovative content that resonates with target audiences.
• Knowledge of social media advertising platforms, campaign planning, and optimization techniques.
• Ability to exercise initiative, independent judgment, and advanced project management skills in a dynamic and fast-paced environment, often involving highly sensitive and confidential information.
• Solution-centered problem-solver with exceptional verbal and written communication skills and the ability to analyze and synthesize complex data and information succinctly.
• Effective team player who can work collaboratively, meet challenges, and advance the organization's mission.
• Ability to anticipate potential problems and obstacles and work collaboratively to address and remove barriers to success.
• Positive, collaborative, professional demeanor at all times with strong relationship-building skills, tact, and diplomacy.
• High degree of emotional intelligence and interpersonal skills.
• Reliably meets deadlines, delivers results, and focuses efforts on meeting or exceeding expectations.

About Common App

Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year, we support more than 1 million students, one-third of whom are first-generation, as they apply to our more than 1100 diverse member colleges & universities using the Common App's free online application.