Director of Digital Marketing at Re:Build Manufacturing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, EngineeringIndustries

Requirements

Strong understanding of digital marketing principles and best practices
Experience developing and implementing demand generation strategies
Proficiency in managing paid advertising campaigns on platforms such as Google Ads and Bing Ads
Expertise in bidding strategies, tracking, and keyword analytics
Excellent analytical and problem-solving skills
Ability to collaborate effectively across teams

Responsibilities

Strategize, develop, and implement demand generation strategies and digital campaigns across various channels, including email, social media, SEO, PPC, and content marketing
Produce high-quality content for websites, blogs, social media, and email newsletters
Conduct keyword research and implement on-page and off-page SEO and SEM strategies
Work closely with sales, business development, marketing, and member-company general manager teams to align efforts and drive revenue
Own, plan, manage, and optimize spend and forecasts for the annual demand generation budget

Skills

Key technologies and capabilities for this role

SEOSEMPPCGoogle AdsBing AdsKeyword ResearchDemand GenerationPaid MediaContent MarketingEmail Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for the Director of Digital Marketing role?

This information is not specified in the job description.

What skills are required for this role?

Required skills include a strong understanding of digital marketing principles, experience developing demand generation strategies, proficiency in managing paid advertising on Google Ads and Bing Ads, expertise in bidding strategies, tracking, and keyword analytics, excellent analytical and problem-solving skills, and the ability to collaborate effectively across teams.

What is the company culture like at Re:Build Manufacturing?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate will have hands-on B2B experience in demand generation, proficiency in SEM, SEO, and paid media platforms like Google Ads and Bing Ads, expertise in data-driven strategies for ROI and pipeline growth, and the ability to collaborate across sales, marketing, and other teams.

Re:Build Manufacturing

Revitalizes American manufacturing with technology

About Re:Build Manufacturing

Rebuild Manufacturing focuses on revitalizing the American manufacturing industry by integrating advanced technologies into traditional manufacturing processes. Their approach enhances production efficiency and quality, allowing them to meet the demands for rapid fulfillment and customization while maintaining mass production efficiency. Unlike many competitors, Rebuild Manufacturing emphasizes creating sustainable jobs in areas affected by deindustrialization, aiming to support local communities and provide meaningful employment opportunities. The company's goal is to rebuild America's manufacturing base, ensuring long-term employment and profits while also prioritizing environmental preservation.

Waltham, MassachusettsHeadquarters

2020Year Founded

$226.5MTotal Funding

LATE_VCCompany Stage

Industrial & Manufacturing, Social ImpactIndustries

1,001-5,000Employees

Benefits

Company Equity

Professional Development Budget

Risks

Competition in thermoplastic composites market could impact Re:Build's product line.

$81 million Pennsylvania investment may face delays due to regulatory challenges.

Skilled labor shortage could hinder Re:Build's American manufacturing revitalization efforts.

Differentiation

Re:Build integrates advanced technologies with traditional manufacturing for high-value production.

Focus on revitalizing American manufacturing aligns with reshoring trends and local job creation.

Strong emphasis on environmental preservation and community support differentiates Re:Build.

Upsides

Increased demand for thermoplastic composites benefits Re:Build's new equipment line.

U.S. government funding for clean energy offers expansion opportunities in cleantech.

Adoption of Industry 4.0 technologies enhances Re:Build's production efficiency and customization.

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