Content Strategy Lead

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Candidates must possess a Bachelor's Degree and at least 6 years of experience in human-centered design and content strategy. Additionally, a minimum of 2 years of horizontal leadership experience, demonstrating collaboration across departments for cross-functional initiatives, is required. Proven experience in designing and leading content workstreams within complex projects, working efficiently through various design stages, and possessing advanced communication and storytelling abilities are essential.

Responsibilities

The Content Strategy Lead will design and lead content workstreams for large projects, define and evolve content strategies to align stakeholders with member objectives, and inventory/assess content for accuracy and consistency. They will also lead the creation of tools and guidelines for content creators, define governance plans, and ensure content success metrics are tracked. Building trusted relationships across departments and applying user research to inform content development are key functions of this role.

Skills

Content Strategy

Content Governance

User Research

Agile Methodologies

Stakeholder Management

Content Auditing

Content Optimization

Content Creation

Content Publishing

Metrics Tracking

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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