Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Media, Digital Assets, CryptocurrencyIndustries

About Us

Blockworks is a financial media brand that delivers breaking news and premium insights about digital assets to millions of investors. Our content, newsletters, podcasts, and events provide investors with the critical analysis and information they need to make smarter decisions about digital assets.

Who You Are

  • You’re a crypto-native.
  • You delight in telling stories that help shape the industry and have an innate ability to craft compelling narratives that not only inform but also captivate.
  • Your deep understanding of the crypto industry and the cultural zeitgeist allows you to breathe life into brands, transforming complex concepts into engaging stories that resonate across diverse and engaged audiences.
  • Your passion for the industry is matched only by your exceptional taste in content and delivery, positioning you as a natural leader in content strategy.
  • You aren't just an observer of the world of crypto; you want to shape and openly engage with the community to ensure you're staying ahead of emerging crypto narratives and even launching some yourself.
  • You have a collaborative spirit at heart, and love leveraging your creativity and personality to be a catalyst for innovation and alignment across diverse teams.

What You’ll Do

As the VP of Content, you’ll be at the helm of our network of brands, providing strategic leadership and content direction across our media and events platforms, including podcasts, newsletters, and events. You’ll provide content direction and leadership in addition to overseeing the daily performance of our newsletter, events, and podcast teams, assuring seamless delivery and alignment with our overarching brand strategies. You'll be a player-coach in setting brand strategies, aligning content to serve those strategies, and harnessing growth across all our distribution channels. Every day will look a little different, but in general, you will do things like:

Lead Media and Events Programming and Delivery

  • You'll oversee the content programming and, in partnership with team leaders, be accountable for newsletters, events, and podcast platforms, ensuring their successful delivery and alignment with our strategic objectives.

Define and Evolve Brand Identities

  • You will define, evolve, educate, and communicate distinct brand identities and positioning for each brand, as well as an industry-leading strategy for the network as a whole.

Shape Content Direction & Craft Brand Narratives

  • You'll identify, drive, and through regular feedback, hone the content themes and identities for our house of brands, offering top-down direction and guidance on narratives and stories that resonate with our audience.

Lead Content Feedback and Coaching

  • You'll leverage your insights, experience, and user feedback to mentor our creators, editors, and content teams in creating consistently exceptional content.
  • You'll also provide regular feedback to refine content voice and impact, maintaining a cohesive brand voice across all channels.

Aggressively Drive Growth

  • You'll work with the team to identify and implement organic growth strategies to increase subscribers across all channels, focusing on crafting unique, exceptional content and empowering creators to fully harness social media's power and impact.

Drive Cross-Platform Alignment

  • You'll actively work to ensure seamless alignment across all content platforms, with a media-centric focus that harmonizes our messaging and objectives, regardless of the channel.

Optimize Content Delivery

  • You will collaborate with teams and direct reports to optimize content delivery across all channels, enhancing reach and engagement.
  • Experimentation is frequent at Blockworks. Comfortability with being uncomfortable is a must.

What You’ve Done Before

  • You're humbly confident that you know the crypto industry better than most of the timeline.
  • Your deep understanding of the industry and active involvement in the community have positioned you as a thought lea

Salary

$250K

Employment Type

FullTime

Skills

Content Strategy
Digital Assets
Crypto
Narrative Crafting
Media
Podcasts
Newsletters
Events
Brand Strategy
Leadership
Storytelling

Blockworks

Financial media focused on digital assets

About Blockworks

Blockworks delivers news and insights about digital assets, including cryptocurrencies like Bitcoin and Ethereum. The company provides high-quality information through various channels such as editorial content, newsletters, podcasts, and events, helping millions of investors navigate the digital asset market. Unlike many financial media companies, Blockworks focuses specifically on digital assets, catering to both individual and institutional investors. Their goal is to empower investors with critical analysis and premium insights, enabling them to make informed investment decisions. Revenue is generated through advertising, sponsorships, event ticket sales, and potentially premium content subscriptions.

New York City, New YorkHeadquarters
2018Year Founded
$11.8MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Remote Work Options
Unlimited Paid Time Off
Parental Leave
Home Office Stipend
Professional Development Budget

Risks

Competition from CoinDesk and The Block challenges Blockworks' market position.
Cryptocurrency market volatility affects Blockworks' audience engagement and revenue.
Regulatory scrutiny on crypto content may increase Blockworks' compliance costs.

Differentiation

Blockworks offers premium insights and analysis on digital assets for investors.
The company hosts formal events like the Digital Asset Summit for industry networking.
Blockworks' acquisition of The Drop expands its coverage of the web3 ecosystem.

Upsides

Increased interest in DeFi and NFTs boosts demand for Blockworks' specialized content.
Institutional investors entering crypto markets need Blockworks' high-quality information.
Podcasts' popularity offers Blockworks opportunities for audience growth and monetization.

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