Growth Marketing Manager
Propelus$90,000 - $110,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
$140,000 – $160,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Data & AnalyticsIndustries
Requirements
Candidates must have 8-10+ years of experience in B2B marketing with a focus on growth and demand generation. Significant leadership experience is required, preferably in a Director of Growth Marketing role or similar capacity. A background in B2B marketing within the healthcare industry or a similarly complex market is essential. Candidates should possess a strong strategic mindset and the ability to translate business objectives into effective demand generation strategies.
Responsibilities
The Director of Growth Marketing will lead the development and execution of the demand generation strategy to drive customer acquisition and revenue growth. This role involves collaborating with cross-functional teams to align demand generation efforts with business objectives, establishing KPIs, and tracking performance metrics. Additionally, the director will oversee the creation and execution of integrated demand generation campaigns, manage the demand generation budget, and guide the evaluation and optimization of marketing automation tools.
Skills
Demand Generation
Campaign Development
Digital Marketing
Content Marketing
Marketing Automation
Budget Management
KPI Tracking
AI-driven marketing
Martech
Centivo
Affordable health insurance with primary care focus
About Centivo
Centivo provides health insurance focused on making healthcare affordable and accessible. The company emphasizes primary care, offering free primary care services, no deductibles, and low, predictable copays to help keep its members healthier and reduce the need for hospital visits. Centivo generates revenue by charging employers for health plans provided to their employees, which leads to lower medical costs and increased usage of the plans. A key feature of Centivo's offering is its integrated virtual care service, allowing members to access care conveniently. The company is distinguished by its commitment to quality, curating providers based on strict price and quality standards, particularly in primary care. Centivo's goal is to enhance the member experience while lowering overall healthcare costs.
Buffalo, New YorkHeadquarters
2017Year Founded
$183.7MTotal Funding
DEBTCompany Stage
Financial Services, HealthcareIndustries
201-500Employees