Director, Corporate Creative Digital Marketing
GranicusSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Marketing, Digital MediaIndustries
Requirements
- Builds and leads a team to execute on business area or category objectives
- Ensures associates receive learning and development opportunities (e.g., training, mentoring)
- Coaches team members and provides feedback to enhance skills, knowledge, and work performance
- Conducts performance and career development conversations
- Mentors less-experienced associates and managers
- Drafts the digital media strategy ensuring alignment with Walmart's marketing and overall business strategy; socializes with other marketing leaders and associates
- Strengthens technical digital marketing expertise; connects with internal and external technology partners to drive Walmart's digital media strategy
- Contributes to digital innovation by socializing new and improved strategies and approaches towards internal and external partnerships that differentiate Walmart in the marketplace
- Utilizes deep technical knowledge and business acumen to advise on product development roadmap and user experience; consults with technical experts and contributes towards product development
- Manages all aspects of multiple large and complex digital campaigns, including developing and refining campaign plans and goals, developing technical or creative calls-to-action, and ensuring execution across campaigns
- Begins to integrate multichannel connection points within website (e.g., Walmart.com) to understand newer, better ways to increase value and returns from all digital efforts
- Interfaces and consults with internal teams (e.g., product engineering) to provide input on site features and capabilities
- Manages relationships with external agencies and business technology partners; provides strategic direction to the digital team on most effective agency partners and their value to Marketing
- Continuously adjusts strategy and plans based on campaign ROI, real-time trends, and other insights
- Partners with internal teams (Creative, Marketing Strategy and Planning) to help draft creative direction and key messages for large and complex campaigns
- Leverages understanding of multiple digital media channels (own and related) to inform optimum media investment strategy
- Guides Digital Media's execution of the creative brief in collaboration with internal teams for complex campaigns and initiatives; identifies optimal processes and touchpoints ensuring agility and process efficiency
- Consults with Digital Media leadership to understand future business needs and provides input into process workflow change strategy and approach
- Prepares team for upcoming changes in processes and procedures
- Develops and leads oversight of multiple campaigns' budget; suggests readjustments to channel plans/programs to ensure operational objectives are being met
- Develops projections and budget forecasts for current and future campaigns; provides input into digital media financial management and revenue metrics tracking
- Collaborates with Marketing leaders, external agencies, key business technology partners, and cross-functional leadership (digital and in-store) to ensure digital marketing campaigns are developed and implemented effectively across the organization for their own channel as well as across all digital media channels
- Proactively develops new relationships with agencies and/or other strategic partners and acts as key relationship owner for existing partnerships
- Supports the development of strategies for driving engagement on social media platforms, including internal vs. external agency support
- Provides guidance and expertise for social media content development (e.g., guidelines, playbooks, toolkits)
- Oversees the implementation
Responsibilities
- Team building, leadership, coaching, mentoring, and performance management across all channels
- Developing and aligning digital media strategy with Walmart's business goals across all channels
- Driving digital innovation, technical expertise, and product development advisory across all channels
- Implementing and managing large, complex digital campaigns across all channels
- Integrating multichannel efforts and consulting on website features across all channels
- Managing agency and partner relationships across all channels
- Creative brief development, media investment strategy, and execution guidance across all channels
- Process improvement and change management consultation across all channels
- Budget management, forecasting, and financial oversight across all channels
- Cross-functional collaboration and partnership development across all channels
- Channel-specific social strategy, content development, and implementation oversight
Skills
Digital Media Strategy
Digital Marketing
Team Leadership
Campaign Management
People Development
Performance Coaching
Mentoring
Marketing Strategy
Technical Expertise
Product Development
User Experience
Multichannel Marketing
Agency Management
Social Media
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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