Director, Acquisition Marketing at NinjaTrader

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial Services, TradingIndustries

Requirements

10 years of experience in growth or performance marketing roles, ideally in D2C subscription-based or fintech businesses
Highly analytical and data-driven
Proven track record of scaling customer acquisition programs with strong unit economics
Proven ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI
Deep expertise across desktop and mobile paid marketing (e.g., Google, Meta, iOS, Android)
Strong understanding of CAC, LTV, ROAS, incrementality, and media mix modeling
Strong business

Responsibilities

Oversee paid channels to build a diversified, efficient, scalable, and high-performing B2C growth engine
Oversee a robust channel mix including Digital, Mobile, Social, Partner, and Affiliate channels
Own execution of paid marketing support for product launches, competitions, promotions, and other major company initiatives
Manage a large budget and ensure Growth Marketing hits acquisition targets with deep fluency in CPA, CAC, and LTV
Optimize marketing mix using marginal CAC analysis
Use marketing results, market trends, competitive intelligence, and user insights to inform sharp, data-driven decisions
Foster a culture of rigorous experimentation
Manage a high-performing marketing team and external agencies by providing strategic guidance, coaching, and clear accountability
Ensure Growth Marketing has strong relationships with key platform and vendor partners while staying abreast of new ideas, developing tactics, and emerging technologies

Skills

Acquisition Marketing

Performance Marketing

Digital Marketing

Marketing Leadership

Customer Acquisition

NinjaTrader

Comprehensive trading platform for active traders

About NinjaTrader

NinjaTrader provides a trading platform tailored for active traders and small trading firms involved in futures, forex, and options markets. The platform allows users to analyze markets, develop trading strategies, and execute trades. It offers advanced charting, market analysis, and trade simulation tools for free, enabling users to test their strategies without financial risk. NinjaTrader generates revenue through trade commissions, fees for premium features, and partnerships with third-party vendors for additional tools. A key feature is its support for automated trading strategies, allowing users to create algorithmic systems that execute trades based on set criteria, which helps reduce emotional decision-making. The platform also emphasizes risk management, encouraging users to trade only with risk capital. Overall, NinjaTrader aims to help traders make informed and less stressful trading decisions while providing a customizable trading experience.

Denver, ColoradoHeadquarters

2004Year Founded

PRIVATE_EQUITYCompany Stage

Data & Analytics, FintechIndustries

201-500Employees

Risks

Regulatory scrutiny from recent fines could lead to operational disruptions.

New sentiment tools may not be well-received, affecting user engagement.

Executive changes could lead to strategic shifts misaligned with user expectations.

Differentiation

NinjaTrader offers a free platform for advanced charting and trade simulation.

The platform supports automated trading strategies, reducing emotional decision-making.

NinjaTrader provides extensive third-party add-ons for a customizable trading experience.

Upsides

Increased millennial interest in futures trading expands NinjaTrader's customer base.

Winning Best Brokerage for Futures enhances NinjaTrader's reputation and attracts more traders.

New leadership from Tobin McDaniel may bring strategic insights to fintech offerings.

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