Dir, Product Marketing at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

Knowledge and expertise in CMS, DAM, headless and omnichannel content, PaaS, Integration, Application Development, or AI/ML technology
Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer
Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
Large brand GTM, messaging, and sales enablement experience
Demonstrated experience taking complex solutions and messages to market
Successful experience with retention marketing / driving active use after the sale

Responsibilities

Lead the global Go-to-Market strategy for Adobe Experience Manager, Sites for top customers
Lead a team of product marketers to develop innovative GTM programs encompassing bookings, pipeline, and retention
Lead GTM strategy and business outcomes for a segment or solution in Adobe Experience Manager, reporting to senior executives
Lead and nurture a team of outstanding product marketers, developing team members to support the organization's overall mission; be the mentor across org and participate in tasks for new talent, employee engagement, and career development
Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership to enable success with global enterprise customers
Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels
Develop and implement GTM programs that support growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration, and penetration
Spearhead technology thought leadership efforts in partnership with internal marketing, PR, social, and field teams to attract consideration from creative, marketing, CIO, and practitioner audiences; partner with product management teams to impact the product roadmap
Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond
Participate as one of the business unit decision makers in the deal approval process, facilitating approval or addressing blocking issues based on stated financial and business guidelines
Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing

Skills

Product Marketing

Go-to-Market Strategy

GTM Programs

Sales Enablement

Thought Leadership

Messaging

Team Leadership

Pipeline Management

Customer Retention

Adobe Experience Manager

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees