Digital & Social Manager - Island Records at Universal Music Group

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Technically astute and driven individual with experience in digital marketing in entertainment (ideally music or entertainment industry)
Super passionate about music
Great understanding of social media including short-form content platforms (FB/IG Reels, YT Shorts, TikTok), online communities (Discord, Twitch, Reddit, fan-led pages on FB Groups/IG/X etc), streaming services, and other digital platforms
Experience in teams delivering multiple fan and partner activations
Highly organised and able to work to strict deadlines
Able to take on feedback and make changes as required
Natural creative eye and ability to digitally ideate bringing the artist vision to life
Software knowledge and experience with Adobe Photoshop, Illustrator, Canva; HTML editors such as Dreamweaver, video editing software such as Adobe Premiere Pro, CapCut, Final Cut, and Microsoft and Google Suite
Knowledge of eCRM best practice and how to grow and nurture email databases
HTML & CSS, WordPress skills & knowledge of how to get a website live
Portfolio (preferred, to attach to application)

Responsibilities

Create, deliver and coordinate digital marketing campaigns for domestic and international releases
Create and deliver digital assets, including audio, static, and audiovisual content, for use across social media, streaming, and other digital platforms
Produce high quality and engaging video content - from ideation, examples, capture, edits, and delivery; and sourcing artist/genre-relevant references to guide content planning and execution
Develop and execute audience growth and engagement strategies that drive the awareness and consumption of domestic repertoire locally and globally
Assist in developing data capture strategy across various data channels
Conduct channel audits across all label and artist profiles to ensure peak performance
Manage strategy, rollout and content distribution across label and artist channels
Drive e-commerce success through social media and websites
Identify content, community, and creator/influencer & platform collaboration opportunities for artists
Assist in establishing the online tone, branding and presence of each artist, telling their story and bringing their vision to life online
Report on all relevant metrics across label and artist roster, identifying target audiences and getting to know the community profiles of fanbases
Build and maintain relationships across the industry
Understand and police the Universal Content Guidelines and educate artist/management on implementation

Skills

Digital Marketing

Social Media Management

Video Production

Content Creation

Campaign Management

Audience Engagement

Streaming Platforms

Audio Visual Content

Video Editing

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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