College Marketing Representative - Nashville

Position Overview

• Location Type: Onsite (Nashville, TN)
• Job Type: Part-Time
• Salary: Not specified

This part-time role at The Orchard offers a unique opportunity to advocate for artists within your college town and on campus. You'll be responsible for promoting 4-8 artists per month, alongside one-off promotions, utilizing digital and in-person marketing strategies. This role focuses on building relationships with local influencers and creating engaging content to support artists across various genres.

Requirements

• Education: Undergraduate Student currently enrolled in a 4-year university in Nashville with a minimum of 2 years remaining until graduation.
• Time Commitment: Availability of 20 hours per week.
• Skills:
  • Passion for music and understanding of how peers discover and consume music.
  • Deep interest in music business and marketing.
  • Understanding of social media marketing and current trends.
  • Active presence creating content on platforms like TikTok, Instagram, Twitter, and Facebook.
  • Ability to manage own hours and be accountable for assigned work.

Responsibilities

• Artist Advocacy: Promote 4-8 artists per month and participate in one-off promotions.
• Relationship Building: Liaise with and build relationships with influencers (college radio stations, DJs, student organizations, campus newspaper, local sites).
• Social Media Management: Maintain a local social media presence, utilizing provided assets and creating original content to support artists.
• Marketing Initiatives: Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research & Outreach: Research appropriate online sites, forums, and networks for the 18-24yr old demographic for each artist.
• Event Attendance: Research and attend local and campus events to facilitate artist promotion.
• Event Support: Attend artists’ shows to hand out promotional tools and gather feedback from fans.
• Reporting: Submit detailed reports on marketing successes and initiatives for each campaign.

Perks

• Industry Experience: Gain real-world music industry experience for your resume.
• Creative Expression: Opportunity to express creativity through social channels, brainstorms, and concert/album reviews.
• Insider Information: Access to inside information for improved marketing outreach.
• Ticket Access: Receive free ticket(s) to artists’ shows and potential meet-and-greet passes.
• Networking: Build valuable relationships within the local music industry.
• Additional Benefits: (Details not specified)