Flipp

Digital Media Specialist

Canada

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising & Marketing, Media & Digital MarketingIndustries

Job Description: Digital Media Specialist

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference.

At Flipp, you'll work with hungry, humble, highly intelligent and other-centered teammates. We challenge ourselves, learn by doing, and grow by developing new skills and perspectives. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.

Flipp's Media Science team applies data analytics and insights to optimize advertising and marketing strategies across various media channels for maximum impact and ROI. As the Digital Media Specialist, you will manage and execute digital campaigns based on retailers’ objectives/KPI or off-app. You will be responsible for all aspects of campaign management, partner site communication, and delivering results to our internal team. You will also manage pacing of campaigns and setting up in 3rd party systems.

What you'll get the opportunity to do:

Campaign Management:

  • Responsible for campaign management and setup on 3rd party platforms.
  • Manage retailers budget and ensuring campaigns are pacing to retailers objective/KPI.
  • Daily monitoring to ensure campaigns are tracking accordingly.

Execution Excellence:

  • Responsible for media execution to drive strong performance.
  • Strong communication skills to work with 3rd party vendors on delivering results and providing recommendations.
  • Coordinate efforts across the creative, content, sales and analytics team to drive business results and effectiveness.

Reporting and Troubleshooting:

  • Create and analyze retailer reporting. This also includes verifying data and creating a story with data.
  • Identifying opportunities for future improvement.
  • Campaign troubleshooting, identify any campaign issues and provide a solution.

Team & Process Improvement:

  • Help with process and systems improvement to improve the effectiveness of the execution of campaigns.
  • Provide deeper context and help facilitate discussion to help team overcome issues.
  • Cross-collaboration between media science, development, product and external teams to identify opportunities for improvement and troubleshoot problems on campaign performance or inefficiencies.
  • Campaign troubleshooting, identify any campaign issues and work with team on providing a solution.

Requirements

  • 1-2 years working in relevant industry/position (ie: digital, agency, or news media company) or equivalent practical experience.

Responsibilities

  • Manage and execute digital campaigns based on retailers’ objectives/KPI or off-app.
  • Manage all aspects of campaign management, including partner site communication.
  • Manage pacing of campaigns and setting up in 3rd party systems.
  • Monitor campaign performance and provide recommendations for improvement.
  • Troubleshoot campaign issues and implement solutions.
  • Create and analyze retailer reporting, including data verification and story creation.
  • Collaborate with internal teams (creative, content, sales, analytics) to drive business results.

Company Information

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountabil

Skills

Digital Campaign Management
3rd Party Platform Setup
Budget Management
Campaign Pacing
Performance Monitoring
Vendor Communication
Data Analytics
Media Optimization

Flipp

Digital shopping marketplace enhancing retail experiences

About Flipp

Flipp operates in the retail technology sector, focusing on transforming traditional weekly circulars into interactive digital experiences for shoppers. Its platform enhances visual merchandising content, making it more engaging and effective in influencing purchasing decisions. By partnering with over 90% of the largest retailers in North America, Flipp connects their digital content to millions of shoppers, facilitating a shift from traditional media to digital channels. The goal of Flipp is to create a more interactive and engaging shopping experience that boosts customer engagement and drives sales, all while maintaining a strong company culture.

Toronto, CanadaHeadquarters
2007Year Founded
$73.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Remote Work Options
Professional Development Budget

Risks

Competition from platforms like Reebee may challenge Flipp's service differentiation.
Truelink Capital's acquisition might disrupt Flipp's business model or company culture.
High grocery prices may lead consumers to seek savings beyond Flipp's offerings.

Differentiation

Flipp transforms static circulars into interactive digital experiences for retailers.
Flipp serves over 90% of North America's largest retailers, enhancing their digital content.
Flipp's platform increases customer engagement by making shopping experiences more interactive.

Upsides

Rising grocery prices drive consumer interest in digital savings platforms like Flipp.
Social media trends in coupon sharing can boost Flipp's user engagement and visibility.
Truelink Capital's acquisition provides resources for Flipp's market expansion.

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