Digital Marketing Consultant at Entrata

Lehi, Utah, United States

Entrata Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Property Management, Multi-Family Housing, Real EstateIndustries

Requirements

  • Skilled in digital marketing, particularly in the multi-family housing industry
  • Skilled in consulting, digital marketing, and coaching
  • Self-motivation
  • Strong communication skills (verbal and written)
  • Strong organizational skills
  • Innovation
  • Team coordination
  • Ability to master digital marketing in the multi-family housing industry
  • Maintain digital marketing certifications
  • Research digital marketing and multi-family housing industry changes and trends

Responsibilities

  • Oversee and fully manage assigned portfolio of clients (book of business), with mentoring and oversight provided
  • Evaluate and administer customers’ unique digital marketing needs
  • Communicate via verbal and written correspondence to customers and act as main point of contact (POC) for digital marketing
  • Identify customer goals and develop digital marketing strategies to achieve desired outcomes
  • Report on the impact of digital marketing efforts to customers, strategize next steps, and execute agreed-upon strategies
  • Coordinate with Associate Digital Marketing Consultants (ADMCs) and direct all phases of work
  • Provide proactive mentorship and coaching to ADMCs and other department members
  • Contribute to and/or lead projects that elevate product offerings and improve department culture, as directed by the Associate Director
  • Build department culture focused on high execution, innovation, enjoyment, and doing good
  • Provide digital marketing services including SEO (On-site, Local, Video, Citations, etc.), Paid Advertising (Search, Social, Display, Video), Conversion Rate Optimization (page speed, lead gen, A/B testing, etc.), Email Marketing, and Reputation Management
  • Develop customer relationships and understand their unique digital marketing needs and goals
  • Analyze digital marketing data and formulate strategies in conjunction with ADMCs
  • Coordinate with ADMCs and internal stakeholders to execute digital marketing strategies, ensuring proper scope, quality standards, and communication

Skills

Digital Marketing
Consulting
Coaching
Client Management
Communication
Organization
Innovation
Team Coordination

Entrata

Property management software with integrated tools

About Entrata

Entrata provides property management software that simplifies the management of apartment communities. Its platform offers a single-login access to various online tools, including websites, mobile apps, payment processing, lease signing, accounting, and resident management. This software allows property management companies to operate more efficiently by integrating with third-party applications through an open API, enabling customization of their technology solutions. Unlike many competitors, Entrata focuses on creating a comprehensive suite of tools that enhance both operational efficiency and resident experiences. The goal of Entrata is to streamline property management processes and improve the overall experience for both property managers and residents.

Lehi, UtahHeadquarters
2003Year Founded
$493.2MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, Real EstateIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Flexible Work Hours
Remote Work Options
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Parental Leave
Employee Discounts

Risks

'Inception Fraud' poses a significant risk to property management companies, including Entrata.
The convergence of hospitality and residential technology increases competition in the multifamily market.
New tech-enabled hospitality companies can challenge Entrata's market position.

Differentiation

Entrata offers a single-login, open-access platform for property management.
The platform integrates with third-party applications through an open API.
Entrata serves over 20,000 apartment communities with comprehensive management tools.

Upsides

Entrata's partnership with Freddie Mac enhances residents' financial stability through credit-building.
The integration with Respage boosts marketing and automation capabilities for property managers.
Entrata's expanded API program facilitates seamless technology integrations with partners like Hott Solutions.

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