Director, Marketing Operations
SyndigoSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
HealthcareIndustries
Requirements
- At least 2 years' experience in marketing operations, database management, and/or digital marketing campaign execution
- Strong working knowledge with Salesforce, Pardot, Excel, and Google Analytics (GA4), LinkedIn, Google Ads, and lead routing and database hygiene tools such as Ringlead, Leandata, ChiliPiper, or Clay
- Analytical mindset with the ability to spot and resolve data inconsistencies
- Basic understanding of marketing funnel stages and CRM processes
- Strong project coordination and attention to detail
- Ability to collaborate effectively across teams and communicate technical processes clearly
Responsibilities
- Define and document an audience segmentation framework within Pardot for key campaign types (e.g., events, newsletters, product announcements)
- Build and maintain Pardot workflows to manage lead and contact quality—segment outdated or inaccurate data, enrich records based on email bounces or job changes, and notify contact owners for manual updates
- Deliver cleaned, deduplicated, and campaign-ready invite lists for 1–2 major campaigns in collaboration with Events and Sales Ops
- Complete an MQL audit and lead scoring assessment; identify gaps and recommend improvements aligned with Sales criteria
- Validate new scoring models and sales readiness criteria by building dashboards that track lead progression and surface actionable insights for leadership
- Execute Pardot email campaigns (e.g., newsletters, event invites, one-offs) in line with the marketing calendar
- Own setup, deployment, and tagging of all emails and campaign types in Pardot (receive copy from Product Marketing and Events Managers as needed)
- Apply consistent tagging, segmentation, and deliverability best practices across all sends
- Run at least one A/B test and share insights to inform email optimization efforts
- Implement a standardized UTM tagging framework across all outbound channels (email, PPC, website) for accurate attribution
- Set up initial engagement alerts to notify Sales of high-intent actions (e.g., link clicks, form submissions)
- Collaborate with an external PPC consultant to support paid media strategy, execution, and performance tracking
- Partner with Sales Ops and Head Demand Gen to define technical requirements for campaign execution and performance reporting
Skills
Pardot
Lead Management
Audience Segmentation
Marketing Workflows
Data Cleaning
Lead Scoring
MQL Audit
Dashboards
ParetoHealth
Self-insured employee health benefits solutions
About ParetoHealth
ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to set aside funds for health claims instead of paying insurance premiums. Their main product is the "benefits captive" program, where multiple companies share the risk of health claims, helping to manage costs and provide comprehensive benefits. Unlike competitors, ParetoHealth uses data-driven intelligence to monitor and control claims costs, ensuring employees receive quality care at competitive prices. The company's goal is to deliver a complete solution for health benefits while fostering diversity, equity, and inclusion in the workplace.
Philadelphia, PennsylvaniaHeadquarters
2011Year Founded
$522.1KTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, HealthcareIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Risks
Increased competition from new entrants may erode ParetoHealth's market share.
Economic downturns could reduce SME spending on employee benefits, impacting revenue.
Regulatory changes could increase compliance costs for self-insured health plans.
Differentiation
ParetoHealth offers a unique self-insured model for SMEs to control health costs.
Their benefits captive program pools resources to mitigate large health claim risks.
Data-driven intelligence is used to manage and control employee health claims costs.
Upsides
Warburg Pincus's investment indicates strong market confidence in ParetoHealth's growth potential.
Reaching 2,000 employers in their captive program shows successful market penetration.
New leadership roles focus on enhancing customer experience and expanding market reach.
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