Digital Marketing Associate at ParetoHealth

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

At least 2 years' experience in marketing operations, database management, and/or digital marketing campaign execution
Strong working knowledge with Salesforce, Pardot, Excel, and Google Analytics (GA4), LinkedIn, Google Ads, and lead routing and database hygiene tools such as Ringlead, Leandata, ChiliPiper, or Clay
Analytical mindset with the ability to spot and resolve data inconsistencies
Basic understanding of marketing funnel stages and CRM processes
Strong project coordination and attention to detail
Ability to collaborate effectively across teams and communicate technical processes clearly

Responsibilities

Define and document an audience segmentation framework within Pardot for key campaign types (e.g., events, newsletters, product announcements)
Build and maintain Pardot workflows to manage lead and contact quality—segment outdated or inaccurate data, enrich records based on email bounces or job changes, and notify contact owners for manual updates
Deliver cleaned, deduplicated, and campaign-ready invite lists for 1–2 major campaigns in collaboration with Events and Sales Ops
Complete an MQL audit and lead scoring assessment; identify gaps and recommend improvements aligned with Sales criteria
Validate new scoring models and sales readiness criteria by building dashboards that track lead progression and surface actionable insights for leadership
Execute Pardot email campaigns (e.g., newsletters, event invites, one-offs) in line with the marketing calendar
Own setup, deployment, and tagging of all emails and campaign types in Pardot (receive copy from Product Marketing and Events Managers as needed)
Apply consistent tagging, segmentation, and deliverability best practices across all sends
Run at least one A/B test and share insights to inform email optimization efforts
Implement a standardized UTM tagging framework across all outbound channels (email, PPC, website) for accurate attribution
Set up initial engagement alerts to notify Sales of high-intent actions (e.g., link clicks, form submissions)
Collaborate with an external PPC consultant to support paid media strategy, execution, and performance tracking
Partner with Sales Ops and Head Demand Gen to define technical requirements for campaign execution and performance reporting

Skills

Key technologies and capabilities for this role

PardotLead ManagementAudience SegmentationMarketing WorkflowsData CleaningLead ScoringMQL AuditDashboards

Questions & Answers

Common questions about this position

What is the salary for the Digital Marketing Associate position?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What key skills are required for this role?

Proficiency in Pardot is essential for tasks like building workflows, audience segmentation, email campaign execution, and lead scoring. Experience with data management, UTM tagging, A/B testing, and dashboard creation for marketing insights is also required.

What is the company culture like at ParetoHealth?

The team is a single force united in the drive to transform employee health benefits, with a mission of collective greatness for the greater good, focused on helping businesses with affordable healthcare.

What makes a strong candidate for this Digital Marketing Associate role?

Strong candidates will have hands-on Pardot expertise for lead lifecycle management, email execution, and performance optimization, plus the ability to collaborate with Sales Ops, Events, and external partners while delivering actionable insights through audits and dashboards.

ParetoHealth

Self-insured employee health benefits solutions

About ParetoHealth

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to set aside funds for health claims instead of paying insurance premiums. Their main product is the "benefits captive" program, where multiple companies share the risk of health claims, helping to manage costs and provide comprehensive benefits. Unlike competitors, ParetoHealth uses data-driven intelligence to monitor and control claims costs, ensuring employees receive quality care at competitive prices. The company's goal is to deliver a complete solution for health benefits while fostering diversity, equity, and inclusion in the workplace.

Philadelphia, PennsylvaniaHeadquarters

2011Year Founded

$522.1KTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

Increased competition from new entrants may erode ParetoHealth's market share.

Economic downturns could reduce SME spending on employee benefits, impacting revenue.

Regulatory changes could increase compliance costs for self-insured health plans.

Differentiation

ParetoHealth offers a unique self-insured model for SMEs to control health costs.

Their benefits captive program pools resources to mitigate large health claim risks.

Data-driven intelligence is used to manage and control employee health claims costs.

Upsides

Warburg Pincus's investment indicates strong market confidence in ParetoHealth's growth potential.

Reaching 2,000 employers in their captive program shows successful market penetration.

New leadership roles focus on enhancing customer experience and expanding market reach.

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Digital Marketing Associate at ParetoHealth

Requirements

Responsibilities

Skills

Questions & Answers

ParetoHealth

About ParetoHealth

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

Increased competition from new entrants may erode ParetoHealth's market share.

Economic downturns could reduce SME spending on employee benefits, impacting revenue.

Regulatory changes could increase compliance costs for self-insured health plans.

Differentiation

ParetoHealth offers a unique self-insured model for SMEs to control health costs.

Their benefits captive program pools resources to mitigate large health claim risks.

Data-driven intelligence is used to manage and control employee health claims costs.

Upsides

Warburg Pincus's investment indicates strong market confidence in ParetoHealth's growth potential.

Reaching 2,000 employers in their captive program shows successful market penetration.

New leadership roles focus on enhancing customer experience and expanding market reach.

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