Digital Marketing Analytics Lead at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital MarketingIndustries

Requirements

Degree in Marketing, Statistics, Business Administration or other relevant fields
7+ years of experience in a marketing analytics role in a B2B environment, including with Account-Based Marketing motions
Experience with SQL and Data Visualization Tools (Tableau, PowerBI etc.)
Deep understanding of digital and offline marketing strategies, funnel optimization, engagement metrics and customer lifetime value optimization, and familiarity with marketing measurement frameworks like MTA, MMM, incrementality testing, A/B and multivariate testing
Proficient in paid media tracking technologies like UTM frameworks, Adobe Launch, Adobe Analytics, pixels, and conversion APIs across platforms including Meta, LinkedIn, and Google Ads
Demonstrated experience supporting Digital Demand Generation functions to drive strategic insights and performance improvement
Strong communicator with a strategic attitude - comfortable working cross-functionally and presenting to senior leadership
Experience with mentoring or managing junior analysts
Highly entrepreneurial and able to operate independently with minimal direction
(Preferred but not required) Experience in driving or optimizing your own digital marketing campaigns

Responsibilities

Drive strategic analytics initiatives to improve the efficiency and impact of our global digital marketing spend with a focus on our paid and owned channels
Lead weekly performance inspection reviews with the digital marketing team, investigating strategic shifts and providing recommendations
Combine qualitative and quantitative insights to drive channel and customer-segment level insights that inform targeting, creative optimization and budget allocation strategies
Own the relationship with the Digital Media and Demand Journey leaders, influencing marketing strategy and roadmap priorities
Mentor and guide junior analysts to provide impactful insights and improve the overall quality of analysis

Skills

Digital Analytics

Marketing Analytics

Data Analysis

Insights Generation

Reporting Solutions

Performance Optimization

Quantitative Analysis

Qualitative Analysis

Paid Channels

Owned Channels

Customer Segmentation

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees