Demand Generation Marketing Specialist at Color

Burlingame, California, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

YesVisa

Healthcare, SoftwareIndustries

Requirements

The ideal candidate should be a smart, swift-moving problem solver who thrives in a fast-paced environment and desires to grow their skills and knowledge in the employer benefit solutions healthcare industry. Experience with SEO/SEM/Google Adwords and website analytics is preferred.

Responsibilities

The Demand Generation Marketing Specialist will support the creation and execution of demand generation campaigns, including SEO/SEM and Google Adwords, and optimize them by measuring and reporting on performance. They will also maintain and grow website analytics, track market movements, industry shifts, M&A, competitors, and prospect news, and assist in the development and tracking of marketing campaigns across digital, email, and social media channels. This role involves executing logistical programs within Marketo, using paid social platforms like LinkedIn for targeted advertising, monitoring and measuring demand generation campaign performance, supporting SEO administration, analyzing key website metrics using Google Analytics, tracking conversion metrics, conducting market and competitor research, and preparing reports on marketing efforts.

Skills

SEO

SEM

Google Adwords

Website Analytics

Problem-Solving

Market Research

Reporting

Color

Provides genetic testing and health screenings

About Color

Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.

Burlingame, CaliforniaHeadquarters

2014Year Founded

$441.6MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

501-1,000Employees