Senior Director, Demand Generation
VersapaySalary not specified
Full Time
Senior (5 to 8 years)
Demand Generation Manager, Capital One Software (Remote) at Capital One
Richmond, Virginia, United States
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Financial Services, SoftwareIndustries
Requirements
- Bachelor’s Degree or military experience
- At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies
- At least 2 years of experience marketing to multiple personas at enterprise organizations, including technical personas, business buyers, and C-suite leveraging both top-down and bottoms-up motions
- At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense
- At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns
- Preferred Qualifications
- 5+ years of experience in B2B SaaS demand generation, with demonstrated ability in standing up new initiatives and hitting pipeline and revenue targets
- Demonstrated ability to work in fast-paced, high-growth environment
Responsibilities
- Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created
- Own the planning, creation, and optimization of integrated marketing campaigns; align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels
- Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL
- Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership
- Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools to tie spend to qualified leads and pipeline
Skills
Demand Generation
Lead Generation
Multi-Channel Marketing
Marketing Campaigns
Marketing Strategy
A/B Testing
Persona Targeting
B2B Marketing
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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