Demand Generation Manager, Capital One Software (Remote) at Capital One

Richmond, Virginia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Financial Services, SoftwareIndustries

Requirements

Bachelor’s Degree or military experience
At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies
At least 2 years of experience marketing to multiple personas at enterprise organizations, including technical personas, business buyers, and C-suite leveraging both top-down and bottoms-up motions
At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense
At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns
Preferred Qualifications
5+ years of experience in B2B SaaS demand generation, with demonstrated ability in standing up new initiatives and hitting pipeline and revenue targets
Demonstrated ability to work in fast-paced, high-growth environment

Responsibilities

Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created
Own the planning, creation, and optimization of integrated marketing campaigns; align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels
Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL
Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership
Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools to tie spend to qualified leads and pipeline

Skills

Key technologies and capabilities for this role

Demand GenerationLead GenerationMulti-Channel MarketingMarketing CampaignsMarketing StrategyA/B TestingPersona TargetingB2B Marketing

Questions & Answers

Common questions about this position

Is this Demand Generation Manager role remote?

Yes, this is a remote position as indicated by the job title.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the basic qualifications for this position?

Candidates need a Bachelor’s Degree or military experience, plus at least 4 years of experience.

What is the team culture like at Capital One Software?

You will join a pioneering team of innovative product, tech, and design leaders that question the status quo and seek top tier talent to build the business.

What experience makes a strong candidate for this Demand Generation Manager role?

Strong candidates will have at least 4 years of experience in demand generation, with skills in multi-channel campaign strategy, lead optimization, experimentation, and analytics.

Capital One

Offers diverse financial products and services

About Capital One

Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.

McLean, VirginiaHeadquarters

2014Year Founded

$15.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Demand Generation Manager, Capital One Software (Remote) at Capital One

Requirements

Responsibilities

Skills

Questions & Answers

Capital One

About Capital One

Benefits

Medical, Dental, & Vision coverage

Onsite Health Centers

Prescription saving with network of local pharmacies

Stock Purchase Plan

Education Assistance

401(k)

Flexible Spending Accounts

Life and Disability insurance

Generous paid time off + corporate & floating holidays

Registered dieticians on site, cooking classes and free virtual fitness classes

Employee Assistance Program

Risks

Increased competition in subscription management tools may dilute Capital One's advantage.

Over-reliance on partnerships could expose Capital One to technological risks.

Departure of key personnel like Joe Rodriguez may affect risk management continuity.

Differentiation

Capital One offers user-friendly banking with no fees or minimums for checking accounts.

The company partners with Khan Academy to provide financial literacy education.

Capital One is the first major U.S. bank to offer subscription management tools.

Upsides

Capital One's mobile app is a model for secure, user-friendly digital banking.

Data sharing with Worldpay enhances payment security and fraud prevention.

Partnerships with fintechs like Minna Technologies improve customer experience.

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