Demand Generation Manager

Position Overview

• Location Type: Not Specified
• Job Type: Full-Time
• Salary: Not Specified

This role is for a Demand Generation Manager at a fast-growing revenue and growth consultancy that partners with ambitious B2B companies to transform sales, marketing, and customer success functions. The company combines strategy, systems, and advanced AI tooling to unlock growth and has achieved elite partner status with a leading software company. The business is lean, collaborative, and fully remote, with a team spanning Australia and Asia-Pacific. They are looking for individuals passionate about growth, automation, and smart execution.

The Role

As the Demand Generation Manager, you will be the driving force behind the company's go-to-market strategy, directly influencing marketing-attributed pipeline and supporting business growth targets. This role requires a blend of strategic planning and hands-on execution, with a primary focus on inbound marketing and partnership development, while also supporting outbound efforts. You will work closely with the Senior Leadership Team to align strategy and execution, ensuring exceptional results. This position requires a strategic thinker who is action-oriented, results-focused, and comfortable operating independently in a fast-paced, startup environment.

Key Responsibilities

• Strategic Leadership: Own and translate the GTM strategy into actionable demand generation plans.
• Campaign Management: Plan, launch, and optimise marketing programs across inbound, partnerships, and outbound channels, including SEO and PPC.
• Partnership Management: Build and nurture relationships with technology partners, agencies, and consultancies.
• AI Integration & Automation: Leverage AI tools and no-code platforms for marketing efficiency and scaling.
• Execution & Accountability: Oversee program implementation, manage external partners, and refine activities based on data.
• PPC Execution: Directly run, manage, and optimize PPC campaigns.

This Role Is for You If:

• You have a proven track record in generating marketing-attributed pipelines in a fast-paced environment.
• You possess strong digital marketing expertise, including hands-on PPC execution and a strategic understanding of SEO.
• You are AI literate and comfortable leveraging marketing technology tools to scale efforts.
• You have excellent communication skills and the confidence to challenge and hold stakeholders accountable.
• You thrive in a dynamic, independent, and rapidly growing startup environment.

What Success Looks Like

• Clear and measurable marketing-attributed pipeline within your first 6 months.
• High-performing inbound and partner channels, contributing to GTM success.
• Strong, self-sustaining partner relationships that drive warm leads.
• Insightful reporting and recommendations shared with leadership regularly.
• Strategic priorities turned into real-world outcomes — at speed.

About You

• You have 4+ years in B2B demand generation or growth marketing, ideally with agency experience.
• You can plan, execute, and scale marketing programs with a direct impact on pipeline and revenue.
• You have experience working with or implementing AI tools to scale marketing efforts.
• You are confident collaborating across sales, partnerships, and service delivery teams in a high-autonomy environment.

Benefits

• Remote-First Setup: Work from anywhere with a team that values outcomes.
• Lean, Ambitious Team: Work directly with founders and decision-makers.
• Clear Growth Path: Step into leadership, drive results, and grow fast.
• Incentive-Driven: Competitive salary, performance bonuses, and long-term opportunity.

Interview Process

1. Phone screen with Talent Partner
2. 2-way recorded Video Interview with Talent Partner
3. Interview