Demand Generation Manager

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Management ConsultingIndustries

Requirements

Candidates should have 4+ years of experience in B2B demand generation or growth marketing, ideally with agency experience. They should possess strong digital marketing expertise, including hands-on PPC execution and a strategic understanding of SEO. Furthermore, candidates should be AI literate and comfortable leveraging marketing technology tools to scale efforts.

Responsibilities

As the Demand Generation Manager, you will be responsible for owning and translating the GTM strategy into actionable demand generation plans, planning and launching marketing programs across inbound, partnerships, and outbound channels, including SEO and PPC. You will also build and nurture relationships with technology partners, agencies, and consultancies, leveraging AI tools and no-code platforms for marketing efficiency and scaling, overseeing program implementation, managing external partners, and refining activities based on data. Additionally, you will directly run, manage, and optimize PPC campaigns, and collaborate across sales, partnerships, and service delivery teams to drive pipeline and revenue growth.

Skills

Demand Generation

Go-to-Market Strategy

Inbound Marketing

Partnership Development

SEO

PPC

Campaign Management

AI Integration

Strategic Planning

Execution

Relationship Building

Fulcrum

Cloud manufacturing software for efficiency

About Fulcrum

Fulcrum provides cloud manufacturing software that helps small to medium-sized manufacturing businesses improve their operations. The software includes tools for job tracking, production scheduling, inventory management, and quality control, allowing users to manage their manufacturing processes more efficiently. Users can create and manage their Bill of Materials (BOM) and routing with a simple drag-and-drop interface, track jobs in real-time, automate scheduling, and monitor inventory levels. Fulcrum differentiates itself from competitors by offering a dedicated launch and success team that supports clients throughout their use of the software, ensuring they can fully utilize its features without needing third-party help. The goal of Fulcrum is to empower manufacturers to make informed decisions quickly by providing them with live data and insights.

Minneapolis, MinnesotaHeadquarters

2015Year Founded

$38.8MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Relocation Assistance

Professional Development Budget

Risks

Integration challenges with Census may disrupt Fulcrum's operations.

Census acquisition might shift focus away from core manufacturing clients.

Pressure to scale rapidly post-funding could lead to quality control issues.

Differentiation

Fulcrum offers a comprehensive suite of tools for modern manufacturing processes.

The platform supports decentralized manufacturing through connectivity and automation.

Fulcrum provides a dedicated launch and success team for seamless client onboarding.

Upsides

Increased IoT adoption boosts demand for Fulcrum's connectivity-focused platform.

Industry 4.0 trends create a growing market for Fulcrum's digital transformation solutions.

Reshoring manufacturing to the US increases demand for Fulcrum's efficient solutions.

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