Anteriad

Data Implementation Specialist

United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing and Advertising, Data & AnalyticsIndustries

Requirements

Candidates should have at least 3 years of experience in digital tag implementation, marketing operations, or web analytics. Proficiency in Google Tag Manager, Google Analytics, and major ad platforms is required, along with a strong understanding of UTM parameters, URL structure, attribution models, and data pass back. Experience with browser developer tools, debugging tracking issues, and QA-ing pixel firing is also necessary, as is a detail-oriented mindset with excellent problem-solving and documentation skills. Preferred requirements include experience in a media agency or programmatic operations environment.

Responsibilities

The Data Implementation Specialist will own pixel/tag implementation, UTM structure governance, and campaign measurement enablement across multiple platforms and client accounts. They will implement and QA tracking pixels and DSP universal pixels, build and manage standardized UTM tracking structures, and deploy and troubleshoot tags within tag management systems. This role involves collaborating with leadership to align tracking needs with platform and reporting requirements, supporting privacy-compliant tracking frameworks, and creating internal documentation, QA processes, and best practices for tag governance and implementation.

Skills

Pixel implementation
Tag implementation
UTM structure
Campaign measurement
Tracking execution
Data-driven marketing
Digital marketing

Anteriad

B2B marketing solutions using data analytics

About Anteriad

Anteriad provides marketing solutions specifically designed for businesses, focusing on data-driven strategies and analytics. The company collects and analyzes large amounts of data to help clients understand market trends and customer behavior, which in turn allows them to optimize their marketing efforts. Anteriad's services include access to proprietary data and analytics platforms, as well as customized marketing strategies tailored to individual client needs. Unlike many competitors, Anteriad combines a subscription-based model with consultancy services, ensuring a steady revenue stream while also offering personalized support. The goal of Anteriad is to enhance marketing efficiency and improve customer acquisition for its clients across various sectors, including financial services and high-tech industries.

Town of Rye, New YorkHeadquarters
2000Year Founded
$2.4MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consulting, Enterprise Software, Financial ServicesIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Sick Leave
Parental Leave
Professional Development Budget

Risks

Emerging AI-driven marketing platforms could challenge Anteriad's market position.
Complex EMEA data privacy regulations may hinder Anteriad's multilingual intent solution.
Economic uncertainties in North America could impact demand for Anteriad's services.

Differentiation

Anteriad excels in AI-driven data privacy, ranking high in Neutronian's scores.
The company offers GDPR-compliant multilingual intent solutions, enhancing its EMEA market presence.
Anteriad's leadership team has extensive experience in data-driven B2B marketing.

Upsides

Anteriad's revenue grew 208% over three years, ranking on the Inc. 5000 list.
The company won the Engage B2B Marketing Team of the Year award, boosting its reputation.
Anteriad's Marketing Cloud received the Sammy award for Product of the Year twice.

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