Implementation Specialist
TrueMLFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have at least 3 years of experience in digital tag implementation, marketing operations, or web analytics. Proficiency in Google Tag Manager, Google Analytics, and major ad platforms is required, along with a strong understanding of UTM parameters, URL structure, attribution models, and data pass back. Experience with browser developer tools, debugging tracking issues, and QA-ing pixel firing is also necessary, as is a detail-oriented mindset with excellent problem-solving and documentation skills. Preferred requirements include experience in a media agency or programmatic operations environment.
The Data Implementation Specialist will own pixel/tag implementation, UTM structure governance, and campaign measurement enablement across multiple platforms and client accounts. They will implement and QA tracking pixels and DSP universal pixels, build and manage standardized UTM tracking structures, and deploy and troubleshoot tags within tag management systems. This role involves collaborating with leadership to align tracking needs with platform and reporting requirements, supporting privacy-compliant tracking frameworks, and creating internal documentation, QA processes, and best practices for tag governance and implementation.
B2B marketing solutions using data analytics
Anteriad provides marketing solutions specifically designed for businesses, focusing on data-driven strategies and analytics. The company collects and analyzes large amounts of data to help clients understand market trends and customer behavior, which in turn allows them to optimize their marketing efforts. Anteriad's services include access to proprietary data and analytics platforms, as well as customized marketing strategies tailored to individual client needs. Unlike many competitors, Anteriad combines a subscription-based model with consultancy services, ensuring a steady revenue stream while also offering personalized support. The goal of Anteriad is to enhance marketing efficiency and improve customer acquisition for its clients across various sectors, including financial services and high-tech industries.