[Remote] GMP (Google Marketing Platform) Account Lead at Farther

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Cloud Computing, Data & AnalyticsIndustries

Requirements

5+ years of experience maintaining strong relationships with clients at all levels, from technical users to executive stakeholders
2+ years of experience working with GMP partner managers or reps, with a strong understanding of GMP licensing and operations
Proven experience in account management, building rapport with clients, and proactively managing a book of business
Ability to manage multiple priorities, including client onboarding cut-off dates and renewal deadlines, while maintaining a proactive outreach plan
Strong understanding of Google Marketing Platform (GMP) licensing, operations, and the overall Google partner ecosystem
Nice-to-have: Deep knowledge and hands-on experience with the Google Marketing Platform stack, including GA360, DV360, SA360, and CM360

Responsibilities

Oversee the setup and smooth onboarding of new GMP licensing clients, ensuring all processes and documentation are completed accurately and on time
Proactively manage the client renewal process, working to secure renewals well in advance of their expiration dates and communicating status updates to all relevant stakeholders
Actively identify and pursue opportunities for upsell within the client portfolio, including additional GMP licenses, increased product usage, or the sale of proprietary solutions
Serve as the primary point of contact for clients, triaging incoming support requests and coordinating with internal teams to ensure timely and effective resolution
Work closely with the Sales, GMP SMEs, and Google Business Unit teams to ensure a seamless client experience and to identify strategic growth opportunities

Skills

Key technologies and capabilities for this role

Account ManagementClient Relationship ManagementGoogle Marketing Platform (GMP)Google Analytics 360 (GA360)Display & Video 360 (DV360)Search Ads 360 (SA360)Campaign Manager 360 (CM360)Client OnboardingRenewal ManagementUpsellingStakeholder ManagementProactive Outreach

Questions & Answers

Common questions about this position

What experience is required for the GMP Account Lead role?

You need 5+ years maintaining strong client relationships at all levels, 2+ years working with GMP partner managers, proven account management experience, ability to manage multiple priorities, and strong understanding of GMP licensing and operations. Nice-to-have includes deep knowledge of GA360, DV360, SA360, and CM360.

What are the main responsibilities as a GMP Account Lead?

You'll oversee client onboarding, manage renewals proactively, pursue upsell opportunities, serve as the primary client contact triaging support, and collaborate with Sales, GMP SMEs, and Google teams for seamless experiences and growth.

What does success look like in the first year?

Achieve high client renewal rates and positive feedback, convert upsell opportunities to expand the GMP portfolio, and establish a streamlined onboarding process to reduce activation time and improve efficiency.

What is the company culture like at Further?

Further has an award-winning culture of extraordinary people focused on enabling people to thrive so businesses can thrive, with meaningful work that positively impacts you professionally, personally, and clients. They offer unlimited growth opportunities.

What compensation or benefits are offered?

This information is not specified in the job description.

Farther

Personalized wealth management and financial advice

About Farther

Farther.com offers personalized wealth management services aimed at helping clients grow their wealth for future generations. The company uses advanced technology and data-driven strategies to provide tailored financial advice, ensuring that the interests of the clients and advisors are aligned for unbiased guidance. Their proprietary platform includes smart features that allow advisors to concentrate on client needs while offering access to a variety of public strategies and alternative investments to enhance investment potential. Farther.com employs a team of experts, including financial planners and estate attorneys, to deliver comprehensive financial support. Unlike many competitors, Farther.com emphasizes personalized service and proactive technology in its approach to wealth management, with the goal of providing clients with well-rounded financial advice.

New York City, New YorkHeadquarters

2019Year Founded

$114.8MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Flexible Work Hours

Risks

Rapid AUM growth may strain Farther's proprietary platform if not managed properly.

High valuation post-Series B raises pressure to meet investor expectations.

Reliance on technology exposes Farther to risks of obsolescence or failure.

Differentiation

Farther combines expert advisors with cutting-edge technology for a unique client experience.

The firm offers a proprietary platform with smart features for personalized financial advice.

Farther's integration with Wealth.com enhances estate planning for high-net-worth clients.

Upsides

Farther's AUM increased 4x year-over-year, showing strong market demand.

The $72 million Series C funding supports expansion of Farther's advisor network.

Partnerships with Wealth.com and YCharts enhance Farther's comprehensive service offerings.

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