Wurl

Data Engineer Intern

United States

Wurl Logo
Not SpecifiedCompensation
InternshipExperience Level
InternshipJob Type
UnknownVisa
Advertising Technology, Streaming Media, Data & AnalyticsIndustries

Requirements

Candidates should be pursuing or recently completed a Bachelor’s or Master’s degree in Computer Science, Data Science, or a related technical field, with proficiency in Python and SQL. Familiarity with data engineering concepts and tools, such as ETL processes and data warehousing, is required, as is an interest in digital advertising, performance marketing, and streaming media technologies. Strong analytical and problem-solving skills are also necessary.

Responsibilities

The Data Engineering Intern will collaborate with the Data Engineering team to develop and maintain scalable data pipelines for performance marketing efforts on CTV, assist in implementing attribution models, work with cross-functional teams to integrate AI-driven targeting, analyze viewer engagement data, and contribute to the development of tools and dashboards providing insights into campaign performance and audience behavior.

Skills

Data Pipelines
Data Engineering
Performance Marketing
Ad Targeting
Attribution Models
Campaign Optimization
Streaming TV
Real-time Data Processing

Wurl

Cloud platform for TV channel distribution

About Wurl

Wurl provides a cloud-based platform that enables the creation and distribution of TV channels for content creators, broadcasters, and media companies. The platform allows users to upload and manage their video content, schedule programming, and distribute it across various Over-The-Top (OTT) and pay TV services. Clients can automate their content management processes, including live programming and ad insertion, which helps them save time and resources. Wurl differentiates itself by offering a user-friendly interface and a comprehensive suite of tools that facilitate seamless content distribution to platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. The company's goal is to enhance the visibility and revenue potential of its clients by helping them reach a global audience of 130 million viewers.

Key Metrics

Palo Alto, CaliforniaHeadquarters
2011Year Founded
$32MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EntertainmentIndustries
51-200Employees

Risks

Competition from Tubi and Pluto TV threatens Wurl's market position in CTV.
Ad-blocking technology on CTV platforms may impact Wurl's ad monetization strategies.
Regulatory scrutiny over data privacy could increase compliance costs for Wurl.

Differentiation

Wurl offers a cloud-based platform for seamless TV channel creation and distribution.
The company enables real-time ad targeting with its GenAI-based BrandDiscovery solution.
Wurl's ContentDiscovery platform uses machine learning for viewer engagement and content discovery.

Upsides

Partnerships with Edgio and Chess.com expand Wurl's reach in the FAST channel market.
Increased demand for personalized CTV ads boosts Wurl's BrandDiscovery platform potential.
Growing importance of real-time data analytics enhances Wurl's data-driven solutions.

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