Wurl

Cloud platform for TV channel distribution

Palo Alto, California, United States

About Wurl

Wurl provides a cloud-based platform that enables the creation and distribution of TV channels for content creators, broadcasters, and media companies. The platform allows users to upload and manage their video content, schedule programming, and distribute it across various Over-The-Top (OTT) and pay TV services. Clients can automate their content management processes, including live programming and ad insertion, which helps them save time and resources. Wurl differentiates itself by offering a user-friendly interface and a comprehensive suite of tools that facilitate seamless content distribution to platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. The company's goal is to enhance the visibility and revenue potential of its clients by helping them reach a global audience of 130 million viewers.

Palo Alto, CaliforniaHeadquarters

2011Year Founded

$32MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Risks

Competition from Tubi and Pluto TV threatens Wurl's market position in CTV.

Ad-blocking technology on CTV platforms may impact Wurl's ad monetization strategies.

Regulatory scrutiny over data privacy could increase compliance costs for Wurl.

Differentiation

Wurl offers a cloud-based platform for seamless TV channel creation and distribution.

The company enables real-time ad targeting with its GenAI-based BrandDiscovery solution.

Wurl's ContentDiscovery platform uses machine learning for viewer engagement and content discovery.

Upsides

Partnerships with Edgio and Chess.com expand Wurl's reach in the FAST channel market.

Increased demand for personalized CTV ads boosts Wurl's BrandDiscovery platform potential.

Growing importance of real-time data analytics enhances Wurl's data-driven solutions.

Funding

Total raised$32.00 M

Latest valuation$430.00 M

StageACQUISITION

ACQUISITION

1/31/2022

AppLovin

$430

$430.00 M

SERIES B

1/31/2021

$11

$55.00 M

SERIES A

7/31/2018

$12

$59.50 M

SEED

10/31/2013

$10.00 M