Key technologies and capabilities for this role
Common questions about this position
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The role requires strong analytical skills to turn data into action, experience with service-based delivery models, ability to build dashboards and KPIs, optimize workflows, and leverage AI tools for automation and analysis.
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A strong candidate thrives on turning data into action, understands service-based delivery models, and is energized by improving team efficiency and customer outcomes through operational initiatives and cross-functional collaboration.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.