Customer Marketing Manager

Washington, District of Columbia, United States

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$86,000 – $108,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Software, BiotechnologyIndustries

Requirements

The Customer Marketing Manager role requires a strong understanding of customer marketing principles and experience in building customer communication programs and advocacy engines. Candidates should be adept at identifying enthusiastic customers, telling their stories, and amplifying them across various channels to deepen relationships, strengthen the brand, and drive pipeline. Collaboration with Product Marketing and Customer Success teams to identify strategic customers, capture feedback, and inform the product roadmap is essential. Experience in developing and executing cross-sell and expansion campaigns is also required.

Responsibilities

The Customer Marketing Manager will drive a communication strategy to inform customers of new product features and encourage product usage and advocacy. This involves identifying, engaging, and nurturing customer advocates, and partnering with content and design teams to create compelling assets such as case studies, videos, blogs, and testimonials. The role includes managing the customer reference program for sales and analyst engagements, sourcing and preparing customer speakers for events, webinars, podcasts, and media opportunities, and embedding customer voices into integrated marketing campaigns, product launches, and industry events. Additionally, the manager will develop and run expansion and cross-sell customer campaigns in collaboration with Customer Success and Sales teams.

Skills

Customer Marketing

Customer Advocacy

Storytelling

Communication Programs

Marketing Strategy

Content Creation

Campaign Management

B2B Marketing

SaaS Marketing

HackerOne

Platform connecting ethical hackers with brands

About HackerOne

HackerOne provides a platform that connects global brands with ethical hackers to improve their cybersecurity. The platform allows companies to identify and monitor risks in their digital assets by utilizing the skills of ethical hackers who conduct penetration tests to find vulnerabilities. Clients can import their asset data and use the platform to rank the risk of exploitable assets, ensuring a proactive approach to application security. Unlike many competitors, HackerOne offers 24/7 security coverage and the ability to scale services based on client needs. The goal of HackerOne is to promote a proactive security culture by encouraging companies to implement bug bounty programs as part of their cybersecurity strategy.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$155.1MTotal Funding

SERIES_ECompany Stage

CybersecurityIndustries

5,001-10,000Employees