Senior Product Marketing Manager

Employment Type: Full-Time

Position Overview

We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will play a crucial role in shaping our client value and upsell narratives, equipping our Sales and Client Success teams with compelling assets to defend and grow our revenue base, expanding our market opportunity, and translating reporting metrics and complex product capabilities into clear, data-driven stories that resonate with existing clients.

This position is ultimately about strategy, effective marketing, communication, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams to achieve your goals.

Responsibilities

• Inform client retention and upsell strategy – including product positioning, packaging, and pricing – and our product roadmap by executing effective market and competitive research.
• Bring our differentiators and value proposition to life by developing upsell product narratives, client reporting narratives, and case studies that combine crisp storytelling, compelling visuals, and persuasive data.
• Increase retention and upsell rates by tailoring base positioning and sales assets to specific client audiences for high-priority strategy and upsell opportunities.
• Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams.

Market Research & Competitive Positioning

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers.
• Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings.
• Develop and maintain a deep perspective on our client landscape to gather insights; help shape client growth and retention strategy; and inform product pricing, packaging, and roadmap prioritization.

Client-Focused Messaging, Positioning & Enablers

• Build, maintain, and expand a suite of foundational client marketing assets — including pitch decks, one-pagers, member stories, and more — to support upsell/renewal conversations.
• Partner with Analytics to develop scalable reporting processes and templates that tell compelling, data-driven stories highlighting the value of clients' existing products and building the case for upsell opportunities.
• Partner with Growth Marketing & Corporate Communications to identify and develop case studies that reinforce the impact of our products and services through real-world examples.
• Partner with Client Success, Sales, and Solutions Consulting to provide strategic support and tailored assets for high-value, strategic client meetings in support of retention and upsell goals.
• Maintain internal Confluence pages related to assigned products and features.
• Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale.

Key Skills

Research & Strategic Insights

• This role requires a proven ability to conduct market research and perform competitive analysis to inform positioning and GTM strategy.
• This requires going beyond just compiling information — the Senior PMM also needs to shape strategic and tactical recommendations based on the research (e.g., based on what we learn about a competitor, how should we update our talking points / positioning to beat them in head-to-heads? What are the implications to help inform our GM team's thinking on pricing and packaging? What information should we feed to the Product team to help prioritize our roadmap?).

Storytelling & Asset Creation

• This person will...