Customer Lifecycle Marketer at The Baltimore Banner

Baltimore, Maryland, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, NonprofitIndustries

Requirements

Bachelor's degree and 3-5 years of experience in marketing, demonstrating a proven track record of growth and professional development
Experience in digital customer lifecycle marketing environments is preferred. Preference given to candidates with experience in B2C and subscription-based industries
Proficiency in communication and experience platforms such as Email, Web Analytics, on-site tools, and payment management, emphasizing personalization
Strong execution skills, including segmentation, utilizing customer data platforms, campaign setup, and managing marketing operations
Possesses a data-driven mindset, adept at collecting and synthesizing data, uncovering valuable insights, and delivering comprehensive reports and recommendations to senior leadership
Excel proficiency is essential, and familiarity with HTML/CSS is a plus
Experience collaborating closely with Customer Care teams
High ethics and integrity, with the ability to make quick, thoughtful decisions

Responsibilities

Collaborate with marketing leadership to align company objectives and translate them into effective marketing campaigns
Assist in developing, executing, and monitoring test plans to enhance customer engagement and retention across various channels including email marketing, retargeting, personalization, payment processing, dispute resolution, segmentation, and cross-functional collaboration
Oversee outsourced Customer Care operations to ensure alignment with company customer service goals and compliance policies. Identify and establish processes that integrate effectively with tools and platforms
Manage operations for Institutional subscriptions, including communicating with Sales Reps for Request for Proposals (RFPs), contract management, campaign setup, and renewal communications
Work under guidance from marketing leadership to create personalized, omnichannel experiences aimed at driving valuable customer interactions
Collaborate closely with analytics colleagues to access necessary data and insights for informed marketing decision-making

Skills

Key technologies and capabilities for this role

Email MarketingRetargetingPersonalizationCustomer SegmentationCustomer EngagementCustomer RetentionPayment ProcessingDispute ResolutionA/B TestingMarketing Campaigns

Questions & Answers

Common questions about this position

What experience is required for the Customer Lifecycle Marketer role?

A Bachelor's degree and 3-5 years of experience in marketing with a proven track record of growth and professional development are required. Experience in digital customer lifecycle marketing is preferred, especially in B2C and subscription-based industries.

What are the main responsibilities of this position?

The role involves leading marketing programs for subscriber growth and retention, collaborating on campaigns, overseeing outsourced Customer Care, managing institutional subscriptions, and working with analytics for data-driven decisions.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture can I expect at The Baltimore Banner?

The company offers a collaborative environment where you can make a meaningful impact across the organization, as one of Baltimore's Best Places to Work.

The Baltimore Banner

Digital news platform for Baltimore and Maryland

About The Baltimore Banner

The Baltimore Banner is an ideal workplace for those passionate about leveraging digital technology to inform and engage with communities. As a leading digital platform for local news in Baltimore and Maryland, the organization excels in comprehensive coverage across various domains, including politics, education, sports, and culture. This company fosters a vibrant culture where employees can thrive by staying at the forefront of digital news innovation and community engagement.

Baltimore, MD, USAHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

EntertainmentIndustries

51-200Employees