CRM Specialist at Sweed

Athens, Greece

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, E-commerceIndustries

Requirements

Be a Sleeder: Our Values are 1) Ownership 2) Adaptability 3) Resilience 4) Positivity 5) Human Passion
3+ years experience in CRM marketing or marketing automation (preferably within an agency or fast-paced environment)
Hands-on experience with Contact Pigeon, Moosend, Klaviyo and Mailchimp. Hubspot and Salesforce are a plus
Knowledge of segmentation, personalization tactics, customer journey mapping, and automation flows
Proficiency in Excel/Google Sheets; basic SQL or CRM data querying skills are a plus
Strong collaboration skills, able to coordinate with performance marketing and sales teams
Fluent in English (written and spoken)
Experience managing multiple client projects with CRM dependencies

Responsibilities

Implement and optimize CRM setups like workflows, lead scoring and nurturing funnels across client accounts
Develop segmentation strategies and automation to enhance client lifecycle and retention campaigns
Clean, audit, and enhance CRM databases to maintain quality and GDPR compliance
Collaborate with performance marketing, creatives, and content teams to plan and execute email/mobile and retargeting campaigns
Build dashboards and reports (e.g. CLTV, MQLs, conversion rates) and present actionable insights to internal stakeholders and clients
Coordinate CRM integrations and troubleshoot issues
Train teams and clients on CRM best practices and platform usage

Skills

Contact Pigeon

Moosend

Klaviyo

Mailchimp

Hubspot

Salesforce

Excel

Google Sheets

SQL

Segmentation

Lead Scoring

Automation Flows

Customer Journey Mapping

Personalization

GDPR

Workflows

Dashboards

Sweed

Retail cannabis point-of-sale and management solution

About Sweed

Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.

Burbank, CaliforniaHeadquarters

2017Year Founded

$500KTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Vacation

Paid Sick Leave

Risks

LeafLink's expanded offerings increase competition in cannabis retail technology.

Sweed may face challenges in maintaining market share against larger competitors.

Rapid technological changes could outpace Sweed's current platform capabilities.

Differentiation

Sweed offers an all-in-one platform for cannabis retail operations.

The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.

Sweed's subscription model ensures recurring revenue from a diverse client base.

Upsides

AI-driven insights enhance personalized marketing and customer engagement for Sweed.

Blockchain technology secures inventory management and supply chain tracking for Sweed.

Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.

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