Each team is led by a Team Lead and a Product Owner, ensuring effective collaboration and clear direction.\u003Cbr />Meanwhile, our CEO, account managers, and customer success team are based in the USA, working closely with us to align product development with business and user needs.\u003C/p>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Role Summary\u003C/strong>\u003C/p>\u003Cp style=\"min-height:1.5em\">This isn’t a classic PMM role. We’re looking for a strategic operator who connects the dots between what we build, why it matters, and how it drives growth. You’ll sit at the strategy table with the CEO, CRO, and Head of Product, influencing product direction, driving go-to-market excellence, and building the story that helps Sweed win.\u003C/p>\u003Cp style=\"min-height:1.5em\">You’ll be:\u003C/p>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">Senior enough to shape the roadmap and drive GTM alignment\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Deep enough to own narrative, launches, enablement, and lifecycle marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Evangelist enough to represent Sweed to the market — and bring the market back inside\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">This role isn’t just about messaging features, it’s about defining and amplifying the value of the Sweed platform, arming every function with clarity, and building the category-defining story that separates us from Dutchie, Treez, Blaze, and others.\u003C/p>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>What to do in the project?\u003C/strong>\u003C/p>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">Partner with Product, Design, and Engineering to shape the roadmap with customer and market insights\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Own Sweed’s positioning and narrative, grounded in our Revenue Optimization Flywheel and Six Strategic Pillars, ensuring consistency across web, sales, events, and media\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Ensure every new feature has a clear \u003Cem>“why now”\u003C/em>, a strong value proposition, and full readiness to drive adoption\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Represent Sweed in the market through thought leadership, events, and category storytelling\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Mentor and grow the marketing team into a high-performing GTM engine\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>What professional skills are important for us?\u003C/strong>\u003C/p>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">Proven experience in senior product marketing, GTM strategy, or related leadership roles\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Ability to translate product features into clear commercial outcomes (revenue, efficiency, compliance)\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Strong skills in narrative development, positioning, and messaging architecture\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Track record of leading cross-functional launches and driving measurable adoption\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Expertise in sales and customer success enablement (ROI tools, playbooks, training)\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Comfortable with market research, competitive analysis, and turning insights into action\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Confident communicator and evangelist, able to represent the company externally\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Coaching mindset — capable of mentoring marketers and scaling a team\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Deliverables You Can Expect\u003C/strong>\u003C/p>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">A living messaging framework aligned to our Flywheel, updated with product changes, and used org-wide\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Competitive playbooks and proof-based positioning\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">A tiered GTM launch system ensuring every feature lands with purpose and power\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">A central product marketing hub with features, messaging, proof, and sales tools\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Regular market intelligence briefings for leadership, product, and GTM teams\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Compensation & Benefits\u003C/strong>\u003C/p>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">Competitive base + variable structure tied to regional door and ARR targets\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Remote-first flexibility and company-sponsored travel.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Health, dental, vision, life, and short term disability insurance.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Generous PTO, holidays, and remote-first flexibility\u003C/p>\u003C/li>\u003C/ul>","https://jobs.ashbyhq.com/sweedpos.com/b1f1993b-e7ea-428c-a154-c72f0a97af12",{"id":54,"name":55,"urlSafeSlug":55,"logo":56},[799],{"city":7,"region":7,"country":28},"2025-09-25T09:37:14.813Z","Candidates must have proven experience in a senior product marketing role, with a strong understanding of strategy and go-to-market execution. Experience in the cannabis retail industry is preferred. The ideal candidate will be a strategic operator capable of influencing product direction, driving market growth, and building compelling narratives.","This role involves partnering with Product, Design, and Engineering to shape the product roadmap based on customer and market insights. Responsibilities include owning Sweed's positioning and narrative, leading go-to-market strategies for product launches, and ensuring new features have clear value propositions. The VP will also build and deliver sales and customer success enablement tools, drive adoption and retention through lifecycle marketing, conduct competitive analysis, and represent Sweed in the market through thought leadership and events. Additionally, the role includes mentoring and growing the marketing team to function as a high-performing go-to-market engine.",{"employment":804,"compensation":806,"experience":807,"visaSponsorship":810,"location":811,"skills":812,"industries":820},{"type":805},{"id":96,"name":97,"description":278},{"minAnnualSalary":7,"maxAnnualSalary":7,"currency":7,"details":7},{"experienceLevels":808},[809],{"id":640,"name":641,"description":642},{"type":105},{"type":105},[813,814,815,816,49,298,817,772,403,404,405,818,819,598],"Product Marketing","Marketing Strategy","Market Strategy","Growth Marketing","Platform Development","Strategic Planning","Team Leadership",[821,822,824],{"id":297,"name":300},{"id":297,"name":823},"Cannabis",{"id":297,"name":729},["Reactive",826],{"$ssite-config":827},{"env":828,"name":829,"url":830},"production","nuxt-app","https://jobo.world",["Set"],["ShallowReactive",833],{"company-Sweed":-1,"company-jobs-660167ea-6859-43a4-9264-f5cc63efa7f7-carousel":-1},"/company/Sweed",{}]