CRM Operations Manager, Nutrition Division at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

5–8 years of experience in CRM including platform design and management, customer lifestyle segmentation, and omni-channel marketing
Strong background in project and stakeholder management
Experience in developing customer acquisition, re-engagement, and retention strategies
Confident and articulate communicator capable of inspiring strong collaboration, presenting to junior executives and senior leaders, tailoring content and delivery accordingly
Excellent problem-solving skills with ability to understand and apply analytical judgment
Ability to break down complex problems into manageable goals and actions
Proven ability to navigate complex organizations and build collaborative relationships across departmental lines
Knowledge of the latest industry technologies, able to review and provide recommendations

Responsibilities

Operational process design and implementation of Target Operating Model
Work with IT team and external vendors to source and implement appropriate technology solutions for business initiatives
Audit, identify, and optimize campaign strategies and factors impacting program performance; identify trends, issues, gaps, and improvement opportunities across CRM programs continuously
Provide strategic guidance and recommendations on increasing new users (NU) and sales for brands
Support strategic campaign planning, including working with Operations Manager for Pediatrics & Adults and CRM Manager Analytics to identify key performance metrics, required resources, systems integrations, and develop end-to-end project plans
Liaise with Brand teams and related parties on program setup, execution, and operational reporting/analyses
Manage daily operations including supervising campaign execution and resolving operational issues
Create and update internal CRM Operations procedure documents as needed
Schedule campaign WIP meetings and circulate follow-up actions
Manage and resolve campaign operational issues

Skills

CRM

Project Management

Stakeholder Management

Vendor Management

Performance Management

Process Design

Target Operating Model

IT Implementation

Marketing Collaboration

Procurement

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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