Creative Strategist, Tastemade Ads at Wonder

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Digital MarketingIndustries

Requirements

3-5 years of experience building integrated marketing strategies at a publisher, media agency, or creator/influencer agency
Fluency in paid and organic social—understanding how content, media, and platform algorithms work together to drive performance
Proven ability to translate brand objectives into full-funnel creative strategies that span awareness to conversion
Strong grasp of creator marketing—experienced in leveraging talent to build credibility, engagement, and cultural relevance
Track record of crafting platform-native content that delivers across KPIs like reach, engagement, click-through, and add-to-cart
Strategic thinker with a sharp creative POV and a clear understanding of what makes content resonate on social, streaming, and commerce platforms
Comfortable leading client conversations and presenting ideas with confidence and clarity

Responsibilities

Develop compelling, scalable partnership strategies in response to RFPs and RFIs—clearly articulating the “why Tastemade” story and connecting brand goals to our editorial voice and the broader Wonder ecosystem including Grubhub, Blue Apron, and Wonder
Work alongside sales leadership to develop proactive sales packages supporting Tastemade tentpoles and seasonal moments
Design full-funnel, platform-specific distribution plans for custom and supplied creative—leveraging best practices, emerging trends, CTAs, and retargeting strategies to drive performance
Surface actionable consumer and cultural insights through social listening tools, trend analysis, and platform behavior to inform campaign strategy
Collaborate with cross-functional partners (Social, Sales, Talent, Production, Account Management) to bring proposals to life—ensuring solutions are creative, strategic, and operationally sound
Own proposal development from concept to deck—translating big ideas into visually compelling, tactically executable programs
Serve as a client-facing creative lead—presenting ideas alongside sales to strengthen relationships and drive deal success
Lead high-impact initiatives while mentoring junior teammates to raise the bar across strategy, creativity, and execution

Skills

Full-Funnel Marketing

Paid Social

Organic Social

Creator Marketing

Performance Media

Brand Strategy

RFP Response

Content Strategy

Cross-Platform Campaigns

Sales Pitch Development

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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