Country Manager, Tinder Thailand at Match Group

Bangkok, Bangkok, Thailand

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer InternetIndustries

Requirements

Minimum 8–10+ years leading consumer brands, with experience in youth, culture, or digital-first companies
Strong business acumen with proven track record of driving user & revenue growth
Proven track record across all marketing disciplines with full-funnel experience
Skilled in extracting and leveraging consumer insights to inform successful brand campaign strategies and executions
Deep understanding of Thai consumer behavior, media landscape, social trends, and culture, especially among Gen Z
Entrepreneurial mindset: strategist and do-er, hands-on leader with start-up mentality, willing to take risks and explore new possibilities
Team player with experience leading teams and navigating metrics organizations by setting clear and challenging goals
Thrive in fast-paced environments, comfortable with ambiguity and adapting to change
Fluency in Thai and English
Optional: Mobility and experience in other Southeast Asian countries

Responsibilities

Set-up and implement end-to-end brand strategy and achieve brand and business growth in Thailand
Develop integrated weekly/monthly/quarterly marketing strategies and campaigns for revenue, equity, and user base expansion
Design big ideas: create marketing campaigns resonating with Thai culture, youth, and Gen Z across brand, partnerships, media, social, PR, etc
Orchestrate unforgettable activations and multi-channel storytelling to position Tinder at the center of culture and conversation
Lead development of compelling marketing collateral, content, and messages with agency partners
Manage multi-channel marketing strategy across digital, social, offline, performance, PR, business development, and partnerships
Collaborate cross-functionally with internal stakeholders and global teams for cohesive marketing efforts
Develop and implement growth strategies to drive market growth, achieve targets, and maintain brand health
Ensure marketing effectiveness & efficiency, aligning with country goals and managing fiscal budgets
Oversee execution of marketing initiatives including localized CRM, PR, IRL, growth, brand, performance, and influencer marketing
Partner with cross-functional teams (product/engineering, analytics, other regions, Match Group brands) to align marketing strategies
Provide clear understanding of local consumer insights, product usage, cultural nuances, and user behavior

Skills

Key technologies and capabilities for this role

Brand StrategyMarketing StrategyCampaign ManagementDigital MarketingSocial Media MarketingPRBusiness DevelopmentPartnershipsContent CreationAgency ManagementStrategic PlanningCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Country Manager role at Tinder Thailand?

Candidates need a minimum of 8–10+ years leading consumer brands, with experience in youth, culture, or digital-first companies, plus a proven track record in driving user and revenue growth across all marketing disciplines.

What language skills are needed for this position?

Fluency in Thai and English is required.

Is this a remote position or does it require being in Thailand?

This information is not specified in the job description.

What is the salary or compensation for the Country Manager role?

This information is not specified in the job description.

What makes a strong candidate for this Country Manager position?

A strong candidate is a cultural insider with deep understanding of Thai consumer behavior, Gen Z trends, and an entrepreneurial mindset as a hands-on leader who thrives in fast-paced environments and excels in cross-functional collaboration.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees