Country Manager, Tinder Thailand at Match Group

Bangkok, Bangkok, Thailand

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer InternetIndustries

Requirements

Minimum 8–10+ years leading consumer brands, with experience in youth, culture, or digital-first companies
Strong business acumen with proven track record of driving user & revenue growth
Proven track record across all marketing disciplines with full-funnel experience
Skilled in extracting and leveraging consumer insights to inform successful brand campaign strategies and executions
Deep understanding of Thai consumer behavior, media landscape, social trends, and culture, especially among Gen Z
Entrepreneurial mindset: strategist and do-er, hands-on leader with start-up mentality, willing to take risks and explore new possibilities
Team player with experience leading teams and navigating metrics organizations by setting clear and challenging goals
Thrive in fast-paced environments, comfortable with ambiguity and adapting to change
Fluency in Thai and English
Optional: Mobility and experience in other Southeast Asian countries

Responsibilities

Set-up and implement end-to-end brand strategy and achieve brand and business growth in Thailand
Develop integrated weekly/monthly/quarterly marketing strategies and campaigns for revenue, equity, and user base expansion
Design big ideas: create marketing campaigns resonating with Thai culture, youth, and Gen Z across brand, partnerships, media, social, PR, etc
Orchestrate unforgettable activations and multi-channel storytelling to position Tinder at the center of culture and conversation
Lead development of compelling marketing collateral, content, and messages with agency partners
Manage multi-channel marketing strategy across digital, social, offline, performance, PR, business development, and partnerships
Collaborate cross-functionally with internal stakeholders and global teams for cohesive marketing efforts
Develop and implement growth strategies to drive market growth, achieve targets, and maintain brand health
Ensure marketing effectiveness & efficiency, aligning with country goals and managing fiscal budgets
Oversee execution of marketing initiatives including localized CRM, PR, IRL, growth, brand, performance, and influencer marketing
Partner with cross-functional teams (product/engineering, analytics, other regions, Match Group brands) to align marketing strategies
Provide clear understanding of local consumer insights, product usage, cultural nuances, and user behavior

Skills

Brand Strategy

Marketing Strategy

Campaign Management

Digital Marketing

Social Media Marketing

Business Development

Partnerships

Content Creation

Agency Management

Strategic Planning

Cross-functional Collaboration

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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