Coordinator, Media Planning at Universal Music Group

Santa Monica, California, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

1+ year of experience in paid media with an emphasis on social platforms, including full ownership ranging from strategy to execution
Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and build testing plans based on data
Exceptional attention to detail and hands-on experience overseeing both the strategy and execution of digital advertising campaigns
Exceptional written and verbal communication skills and at ease communicating across teams and different levels within a large organization
'Can do' attitude with an entrepreneurial mindset and comfortable working in a dynamic, unstructured environment on complex projects
Adept in strategic thinking & analytics with a passion for innovation and creative problem solving
Strong analytical skills and the ability to leverage data for insights and action
Ability to multi-task and work in a fast-paced environment
Highly organized, detail-oriented, and great at prioritizing
Creative and data driven, obsessed with advertising, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done

Responsibilities

Strategize and execute digital advertising campaigns
Develop audience tactics centered on social media follower growth and email subscribers for driving long-term fan engagement, retention, and lifetime value
Work in-tandem with cross-functional teams including marketing/audience growth, label departments, and central teams
Work with internal teams to enable smart advertising strategies to develop an artist’s brand and voice
Contribute meaningful reporting and analyses; translate analytical findings into clear, easily understandable, actionable insights and optimizations that drive strong business strategy
Work with legal/compliance on sweepstakes rules and terms & conditions
Be an authority on advertising platform best practices, leveraging data to drive fan engagement, consumption, and purchases
Provide team support actualizing spends
Ideate, build, and manage effective omni channel campaigns for UMG’s roster of catalog artists and their music fans focused on the execution of digital paid media campaigns
Work cross-functionally to help solve complex and exciting challenges by leveraging data to develop audience specific strategies
Focusing on connecting music fans with the right message, at the right time, turn insights into a strategic position that will achieve both artist and label business goals

Skills

Digital Advertising

Paid Media

Social Media Marketing

Email Marketing

Audience Growth

Data Analysis

Campaign Management

Reporting

Analytics

Omnichannel Campaigns

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees