Conversion & Growth Lead

Position Overview

The Conversion & Growth Lead is a key driver of performance improvement across our business. This role owns the full lifecycle of conversion optimization, from identifying opportunities to executing tests and scaling successful initiatives. It's a growth-oriented position that blends traditional CRO responsibilities, such as A/B testing, with broader ownership of our site optimization strategy and roadmap. The goal is to enhance conversion rates, which in turn fuels audience growth through smarter marketing, high-impact content, and new revenue strategies.

Responsibilities

• Analyze data from Google Analytics, Google Search Console, syndication platforms, and other sources to identify growth opportunities and take action.
• Own and evolve the A/B testing roadmap, managing the process from idea generation to rollout and analysis.
• Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with the editorial voice.
• Identify and scale high-impact revenue drivers across the site.
• Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth.
• Improve performance outcomes of content syndicated to external partners.
• Expand and optimize Motley Fool Money affiliate product pitches on the flagship investing site, Fool.com.
• Communicate key findings to stakeholders across the team.

Requirements

• Comfortable analyzing your own data.
• Ability to prioritize opportunities based on potential impact.
• Proficiency in executing through multiple levers: testing, content updates, copywriting, UX enhancements, and site functionality improvements.
• AI-literate: actively looking for ways to use AI tools to accelerate analysis, improve creative output, and expand testing capabilities.
• Fluency in how digital content businesses operate, user motivations, and tactical changes that drive performance and monetization.
• A creative problem solver who moves quickly from idea to execution.
• Ability to identify and fluidly shift focus to the highest impact opportunities.

Company Information

Who are we? The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years, we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What does this team do? We launched Motley Fool Money within The Motley Fool to cut through the noise in personal finance. We give real, useful advice on products like credit cards, mortgages, and savings accounts, helping readers make confident financial choices. Motley Fool Money has been around for more than six years and reaches over 20 million people annually. We’re a performance-driven content site and we’re invested in connecting customers with the right personal finance products to help improve their financial outcomes.

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