Conversion & Growth Lead, Motley Fool Money

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MediaIndustries

Requirements

The ideal candidate will have a strong understanding of how digital content businesses operate, what motivates users, and which tactical changes drive performance and monetization. Proficiency in analyzing data from sources like Google Analytics and Google Search Console is essential. Experience with A/B testing, conversion optimization, and AI literacy for accelerating analysis and improving creative output is required. The ability to write conversion-focused copy and a creative, entrepreneurial mindset with a high tolerance for ambiguity are also key qualifications.

Responsibilities

The Conversion & Growth Lead will drive performance improvement by owning the full lifecycle of conversion optimization, from identifying opportunities to executing tests and scaling successful initiatives. This includes developing and evolving the A/B testing roadmap, writing conversion-focused copy, identifying and scaling high-impact revenue drivers, and executing site functionality improvements to support KPI growth. The role also involves improving the performance of syndicated content, optimizing affiliate product pitches, and communicating key findings to stakeholders.

Skills

Conversion Optimization

A/B Testing

Growth Strategy

Performance Improvement

Content Strategy

Marketing

Revenue Strategies

Motley Fool

Provides investment advice and financial education

About Motley Fool

The Motley Fool offers financial services focused on helping individual investors make informed decisions about their money. It provides premium subscription services like Stock Advisor and Rule Breakers, which deliver stock recommendations and investment advice to assist clients in building and managing their investment portfolios. The company generates revenue through subscription fees, website advertising, and affiliate partnerships. Unlike many competitors, The Motley Fool emphasizes a long-term investment philosophy and prioritizes financial education, catering to both novice and experienced investors. Its goal is to enhance financial literacy and empower individuals to achieve smarter, happier, and wealthier lives.

Alexandria, VirginiaHeadquarters

1993Year Founded

$54.2MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees